The OneSpot Blog

Spotted! 5 Online Marketing And Social Media Stories

Monday, April 27th, 2009

by CK Thurber

Chat bubbles

Here are 5 interesting online marketing and social media stories, with a little of my own commentary about the content.


Poll: How Long Until Twitter “Novelty PR” Wears Off?

Posted on mediabistro.com: PRNewser

Is it just us, or have you had more than your fair share of Twitter marketing/pr stories rece… [read more…]

CK’s Comments: Interesting short article/poll on this Twitter PR frenzy. 43% of readers so far think it will only last another 6 months, while another 38% think we have only seen the tip of the iceberg. What do you think?

Grading the Networks

Posted on News

After the strike-induced tumult and turmoil of last season, broadcasters were praying things … [read more…]

CK’s Comments: It is now 2009, and while networks are considering DVR ratings (i.e. TiVo) in the total ratings count, networks are struggling to include online viewings in a show’s viewership. In this TV 2.0 world, time shifting (and even space shifting) is still watching the program, right?

MySpace is Dead - The Internet Is Growing Up

Posted on ReadWriteWeb

Posters on the wall, teen magazines, boom boxes playing the same stupid songs over and over a… [read more…]

CK’s Comments: For those of us who have used MySpace recently, we already knew MySpace was dead, save for the few times we found a great new band. MySpace recently replaced its CEO with Facebook business exec Owen Van Natta, but is it too late to revive the social net?

NPR Cuts 13 In Second Layoff Round; Imposes Unpaid Leave

Posted on paidContent.org

National Public Radio, hurting from the pullback from its corporate donors, is laying off 13 … [read more…]

CK’s Comments: It’s easy to remain anonymous if you are 1 in 10,000 laid off at a company. But when you are 1 of 13 laid off, it gets a bit more difficult. Like many media companies, NPR is trimming down its workforce little by little.

1 Billion Apps Later - Here Are Some of Our Favorites

Posted on ReadWriteWeb

Today, Apple announced that its customers have now downloaded a whopping one billion applicat… [read more…]

CK’s Comments: I billion (with a “b”) apps have been downloaded by all the iPhone junkies. If you are new to the iPhone, or just the apps world, the number of apps available can be daunting. This post compiles the best apps in each category to help narrow down the field.

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Spotted! 5 Film and TV Stories in Honor of Texas Film Incentives

Friday, April 17th, 2009

by CK Thurber

Today, a film incentives bill passed in Texas to lure movie and television producers back to the state just waiting on Governor Perry’s signature). In honor of this great business decision for Texas, here are the Top 5 Film and Television Industry news of the day, discovered by OneSpot, curated for you.

Best Buy plans downloads

Posted about 14 hours ago on Variety.com

Home Ent News: Co. hatching digital movie biz — Stung by falling DVD sales, Best Buy is on t… [read more…]

‘Pooh’ writer tapped for ‘Wanted’ sequel

Posted 1 day ago on Hollywood Reporter

Evan Spiliotopoulos, co-writer of “Pooh’s Heffalump Movie” and its DVD Halloween spinoff, has… [read more…]

YouTube Takes Aim At Hulu With “Party Of Five”

Posted about 20 hours ago on TechCrunch

YouTube announced today new measures it is taking to more prominently feature and broaden t… [read more…]

Pirate Bay founders get jail time

Posted about 8 hours ago on Hollywood Reporter

The founders of file-sharing site the Pirate Bay have been found guilty of assisting copyrigh… [read more…]

Project Runway Casts New Season 7

Posted about 21 hours ago on TV Guide: Today’s News: Our Take

Can you “make it work” as a fashion designer? Then break out your finest sample garments (mak… [read more…]

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Reblog: 5 tips on charging for content from Alan Murray of WSJ.com

Monday, April 13th, 2009

by CK Thurber

Monopoly

Last week, Robert Thomson, editor of the Wall Street Journal stated that companies aggregating mainstream media content without paying a fee are the “parasites or tech tapeworms in the intestines of the internet.” While not everyone at major news sites echo this sentiment, it is understandable to want revenue for original content and for others to not profit on infringing content.

Alan Murray, executive editor of The Wall Street Journal Online, and a good friend to OneSpot, came up with 5 tips on charging for content online. I recommend watching the interview and using the summary tips and commentary below the video as a cheat sheet for your own online business. Below are a few of our favorites:

“You can’t charge for exclusives that will just be repeated elsewhere.

“‘If it’s a big news story, if we report a takeover and — we could hold that behind the pay wall, but if we do, Business Week or someone else will simply write a story saying ‘The Wall Street Journal is reporting x,’ and they’ll get all the traffic. Why would we do that?’ So they drop the pay wall, ‘and take the traffic ourselves, thank you very much,’ Murray said.”

If you are reporting on a breaking news story, it is virtually impossible to be the exclusive online source for that content. Someone else will report on it, even if you have an “exclusive” deal. If you do not offer the story for free, someone else will and possibly for a lower quality than your original. So why not offer the best of the best and keep the traffic yourself?

“The key is not to take your most popular stuff and put it behind a pay wall… The broad, popular stuff is the stuff you want out in the free world because that drives traffic, that builds up your traffic, and you can, of course, serve advertising to that audience.”

Like I previously mentioned, if you provide the best of the best of the popular stories, then people will find your site. If your coverage is great, then people will come back to your site for other popular stories. There is brand preference for papers, even online. By making your popular content available for free, even if only initially until it is archived, people will find your story and likely stick around for more.

Stay tuned to this blog as we provide our take on the “Newspapers vs. Content Aggregators” feud and follow us on Twitter as we cover this topic and more every weekday.

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New issue of “In the Spotlight”

Wednesday, April 8th, 2009

by CK Thurber

The latest issue of “In the Spotlight” releases today.

Our bi-weekly newsletter delivers the best content marketing and social media stories from the Web, curated for you.

This issue includes “10 Reasons Why Your Company Should Not Tweet,” “The Future of Advertising is One Word,” and a special OneSpot Sneak Preview trial code.

See the latest issue here.

Not yet a subscriber? Sign up here or any place on our site where you see Get the Spotlight.

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6 Creative Uses for the OneSpot Application

Thursday, April 2nd, 2009

by Matthew

7 Creative Uses for the OneSpot Application

As the UX Designer at OneSpot, I am constantly thinking of new ways for our customers to use the application. With the amount of functionality we have, the possibilities seem to be endless. I have compiled a list of simple examples to showcase the wide array of solutions that OneSpot can offer. Here are just a few that we have come up with:

1) Job Postings - I am in the process of building a blog that discusses design trends and patterns on the web. As part of my site, I wanted to include the latest job postings for UX design from around the web. With OneSpot, I was able to build a very robust and auto-updating widget that not only searches my favorite job sites but also new ones that the system finds. I have found that with a few simple features to block keywords, I can refine my results to get exactly what I want. Click here to view the widget.

2) Find New Blogs to Follow - I’m always looking for new UX and design blogs to read, but Google isn’t the best tool to find all the best ones. OneSpot is an amazing tool for finding the hottest and most popular blogs for any topic. Basically, you enter in the blogs you already know about and it finds literally thousands of related ones for you automatically. Click here for a screenshot.

3) Real Estate Tracker - I find real estate extremely intriguing, especially in today’s turbulent market. As I started the search for my next home, I wanted to leverage OneSpot’s functionality to help me find new listings and news around town. Using feeds from Trulia, Craigslist and other real estate blogs, I was able to create an aggregation tool to help me in my search. Click here to view the widget.

4) Find New Music - Living in Austin has made me appreciate the underground art scene and inspired me to discover new bands. Using OneSpot, I can aggregrate all my favorite music sites to help me find artists that I otherwise wouldn’t have heard of. Click here to view the widget.

5) Track Your Company’s Online Presence - OneSpot uses our own application to track our “chatter” on the web. Using feeds from Twitter, Google, and a few others, we are able to get a good idea of what people are saying about us and how they view the company as a whole. We are also able to help customers who get stuck or frustrated and perhaps turn a bad experience into a good one. Click here to view the widget.

6) Academic or Professional Research - As an Astronomy enthusiast, one of our employees turned the OneSpot app into an effective research tool. Using feeds from high-level universities and trusted websites around the web, anyone is able to track the breaking news and top stories associated with their field of study. Click here to view the widget.

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Spotted! 5 April Fools Stories, Curated for You

Wednesday, April 1st, 2009

by CK Thurber

The Joker is commonly used as a bug.

Twitter switch for Guardian, after 188 years of ink

Posted about 18 hours ago on Media: Digital media | guardian.co.uk

Experts say any story can be told in 140 characters or less… [read more…]

Gmail Autopilot

Posted about 3 hours ago on Geek stuff

Google has introduced a new feature for Gmail called Autopilot. Gmail AutopilotTM by CADIE (C… [read more…]

Man Drops Dead While Playing ‘Wii Fit’

Posted 1 day ago on Switched

Filed under: Video Games According to the British tabloid The Sun (we know, not the most reli… [read more…]

Ideological Search From Yahoo!

Posted about 10 hours ago on iface thoughts

Yahoo! has come up with a new kind of personalization of search - Ideological search. Scien… [read more…]

April Fools: YouTube Flails, Amazon Cloud Computing In A Blimp, 3D Chrome Browsing, Google Masters A.I.

Posted about 9 hours ago on TechCrunch

Wow. April Fools Is In full swing. The Guardian goes all Twitter, ditching the printed vers… [read more…]

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