OneSpot allows anyone to discover, curate, and share the best of the web for their audience, no matter their topic. A few weeks ago, we launched Curated for You: sites focused on a single topic allowing you to read, use, and customize OneSpot.

We have now added 2 new topics, ready for reading, using, and customizing: Health and Fashion.

On our Curated for You sites, you can read it, use it, or customize it:

• Read it! Stay on top of the latest news. Read headlines, subscribe to the newsletter or RSS feed, or follow us on Twitter.

• Use it! Grab the news widget for your site or blog and start delivering the best content to your audience today!

• Customize it! Create your own OneSpot, no matter your topic. Choose your own topic, sources, stories, and presentation. Try OneSpot free for 30 days.

We are excited to add these two topics, Health and Fashion. Interested in a different topic? Suggest a topic for us to demo next or build your own OneSpot.

In honor of the Hubble space mission launching today (and the Star Trek blockbuster weekend), here are the top 10 space stories today, curated for you.

Recently, there have been quite a few interviews with traditional companies discussion social media. As an avid user of social media, for both personal and professional reasons, I am excited that stodgy companies are experimenting with social media… keyword here is experimenting.

It seems that with every interview, marketing execs at these companies feel they have figured out the formula. There’s a formula? Why didn’t someone tell me so I could have a winning game plan in my social media efforts? Could have saved me a bunch of time and energy!

The problem is, there is no formula: what works for a Fortune 500 company may not work for a bustling start up. More importantly, what works for one Fortune 500 company may not work for another Fortune 500 company. Above and beyond that, what works for one company in an industry might not work for another company within that same industry.

At SXSW this year, JCPenney discussed their “Doghouse” viral campaign. Using Twitter, YouTube, and a dedicated campaign site primarily, JCPenney targeted men and women for jewelry sales, focusing on men who “misbehave” and the women who then send them to the doghouse. The campaign was a huge success: less cost and more buzz than their traditional marketing. Would that style of campaign also work for other retailers? Nordstrom, perhaps? Even Wal-Mart? Probably not. It may not even work again for JCPenney if they repeat the same formula.

Social media marketing is still new, which makes it exciting and experimental. 5 years from now, it may still be experimental because rather than broadcasting to customers, you are connecting and communicating with customers, and rather than reaching a broad demographic, you can reach niches, tailoring your message to address diverse customer groups. No one person is alike; no one social media campaign is alike.

So let people interview Fortune 500 companies and their social media “experts,” but take everything they say with a grain of salt. Whatever buzzwords you use for it, social media marketing, viral marketing, grassroots online marketing, interactive marketing, etc., know that the field is still ever changing and experimental. There’s no set formula for success; so get out there, have fun, and experiment!

OneSpot allows anyone to discover, curate, and share the best of the web for their audience, no matter their topic. To demonstrate this, we are launching Curated for You: sites focused on a single topic allowing you to read, use, and customize OneSpot.

Our first topics are ready for reading, using, and customizing: Marketing and Law.

On our Curated for You sites, you can read it, use it, or customize it:

• Read it! Stay on top of the latest news. Read headlines, subscribe to the newsletter or RSS feed, or follow us on Twitter.

• Use it! Grab the news widget for your site or blog and start delivering the best content to your audience today!

• Customize it! Create your own OneSpot, no matter your topic. Choose your own topic, sources, stories, and presentation. Try OneSpot free for 30 days.

We are excited to bring you these two topics, Marketing and Law. Interested in a different topic? Suggest a topic for us to demo next or build your own OneSpot.