Spot On

OneSpot's blog on all things Content Marketing

If Someone Says You Can’t Be a Storyteller, Tell Them They’re Wrong

by Adam Weinroth, CMO, OneSpot on Aug 25 2014

Storytelling has become a buzzword that is overused and oversimplified, but shouldn’t we work a little harder to make it a worthy and authentic process for brands?

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11 Ways to Beat “Blogger’s Block”

by Jennifer McNabb on Aug 18 2014

Whether you’re a content creator or upper level management, sometimes, we all run out of ideas. Thankfully, the web is rich with resources to help you get back on track.

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Getting Schooled by John Oliver (and What Advertisers Can Learn From It)

by Adam Weinroth, CMO, OneSpot on Aug 11 2014

As we chuckled through John Oliver’s roast of native advertising and the lack of differentiation between church and state, we had to admit: the man has a point. Here’s our response.

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Taking SEO for PR to the Next Level

by Adam Weinroth, CMO, OneSpot on Aug 4 2014

SEO has long been an effective tool in allowing marketers to optimize content by analyzing data and getting insights about their audiences but can often fall flat in actually determining which messages are the stickiest. See how AirPR is changing the game.

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6 Lessons in Storytelling from Steven Spielberg

by Adam Weinroth, CMO, OneSpot on Jul 23 2014

With more than 30 films, 7 Academy Award nominations and 3 wins, Steven Spielberg has the uncanny ability to strike a balance in being prolific, technical, sentimental but still progressive. There is much for brands to learn from his success over the past 30 years.

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Content Spotlight: Oreo

by Sam Martin on Aug 21 2014

In our first content audit, we’ll take a closer look at some of Oreo’s latest and greatest work that has helped define them as key players in the content marketing landscape.

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5 Essentials for More Skim-Worthy Content

by Adam Weinroth, CMO, OneSpot on Aug 13 2014

Learn how you can help support the skim to meet the needs of readers who may (or may not) be getting through all your content before pushing out to their social networks.

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Back to School Basics for Content Marketers

by Adam Weinroth, CMO, OneSpot on Aug 7 2014

Back to school is the second biggest shopping season of the year after the winter holidays, giving content marketers the opportunity to reconnect before the bell rings and the semester starts

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Finding Clarity in Content Marketing

by Adam Weinroth, CMO, OneSpot on Jul 30 2014

As content marketing continues to capture interest and investment, we’re committed to helping marketers decode its mysteries and tackle complex problems along the way. That’s why we teamed up with The 614 Group to survey more than 400 marketers – to learn about what marketing professionals are thinking, doing and planning relative to content marketing. Below is…

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INFOGRAPHIC: The Human Factor in Content Marketing

by Adam Weinroth, CMO, OneSpot on Jul 10 2014

With so much focus on metrics and optimization, it’s easy to lose focus on one of the most integral components of successful content marketing: people. Check out this infographic that will help shed some light on how to better connect, both with audiences and within your own organization.

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