Embraced by brands and marketing professionals around the world, content marketing continues to capture budget and priority in the marketing mix. But there’s a startling contrast in the motivations behind content marketing and the actual results. Check out this infographic that shows how the actual results of content marketing don’t always line up with what we’re intending or expecting from our efforts – and a few important tips for marketers seeking to close that gap.

Infographic: The Great Divide in Content Marketing