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OneSpot for Retail:
Convert Readers Into Buyers

Online Retailer:

430% ROI

OneSpot created At the Turn, an email newsletter rich with relevant golf content that drives sales, delivers dramatically low unsubscribes, and increases customer engagement and brand loyalty. In just 3 months, At the Turn delivered a 430% ROI.

95% Lower Unsubscribe Rate

At the Turn provides top golf content, tips and tricks, and customer reviews on top rated items to current and potential customers. Golfsmith supplements its traditional “promotional” emails with content-based emails that do not feel like marketing. The results speak for themselves:

• Customer interactions increased 2x
• Open and click-through rates surpassed benchmarks
• Increased sales resulted in 430% ROI
• Unsubscribe rates decreased by 95%

Increase Sales, Decrease Marketing Costs

OneSpot helps Golfsmith reinforce its brand as an authoritative golf source, with no additional resources. OneSpot’s content-based emails drive brand loyalty, reactivation, repeat business and incremental sales – without increasing marketing costs.

After a successful 3 month pilot, OneSpot is now core to Golfsmith’s ongoing customer acquisition and retention strategy.

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