OverviewOverview

Find the Web’s best content for your audience

Don’t you wish you had the time and resources to:

  • Scour the Internet every day, finding all the best articles, stories and blog posts from around the web
  • Collect only the content that your audience wants to read—the ones most relevant to their interests
    • and
  • Take that collection of great content and deliver it in the way that your customers want (and that serves your needs too!)?

OneSpot provides an easy way to find, package and deliver fresh and focused content for your online brands' websites, blogs and email newsletters. Our technology automatically monitors content from around the Web, discovers what’s relevant to your audience, and makes it easy to publish it online. The content presented to your audience includes the article’s headline, an excerpt of the original article, and a link to the original story or site, giving full credit to the original author and site.

OneSpot manages the infrastructure that finds better content and integrates it with your existing sites, blogs and newsletters. OneSpot becomes your extended editorial staff by setting up the service, hosting it, and physically publishing your stories for you. All this means you can power your online brand with premium content while reducing costs and effort.

How can Smart Content build your business?

  1. Improve SEO and natural search results. Attracting visitors from search engine results is a complex challenge, and generating original content is time consuming and expensive. OneSpot selects top stories from around the web that your audience will want to read. OneSpot technology then generates hundreds of permanent pages every month, each with high key word density and links throughout your site. All of this happens automatically, so you don’t have to hire an editorial team, build or host anything.
  2. Increase newsletter open rates. Effective email marketing campaigns depend on quality content, but generating fresh and compelling content that will sustain ongoing circulation can be difficult for online brands. OneSpot surveys everything that’s already being written for your audience around the Web, finds the content you know your audience wants to read, and automatically includes it in your newsletters. Coupons, offers and promotion-only newsletters are easy for readers to ignore; uninteresting emails lead readers to unsubscribe from your list.
  3. Higher conversion and clickthrough rates. Providing higher quality content to your audience holds their attention longer. The longer they stay, the more likely it is you’ll get the results you need, increasing the number of visitors that click on an ad or respond to your calls to action. You can’t depend on increasing the number of new newsletter subscribers or unique site visitors alone to drive your business.
  4. More repeat site visits. It’s hard enough to capture a visitor’s attention the first time. Maintaining a site that engages your audience by creating your own fresh and focused content is difficult and expensive. OneSpot gives you an easy way to tempt your users to stay a while and want to return by leveraging the most popular content from across the Web to supplement your own.
  5. Solves the "empty room" challenge. Continuously creating new and engaging material for your site is challenging enough but is especially so when launching a new site or section. Having a broad and deep pool of fresh and focused content to draw from ensures that the critical first impression is a good one.

Spend your time and resources on your core business and strengths and let OneSpot deliver more of the right content for your clients, prospects, and readers.

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