Success StoriesSuccess Stories

Quality content from around the Web, found by OneSpot, drives real measurable results.

Return visit rates run as high as 60%, while dramatically reducing audience acquisition costs. The freshness and quality of content increases the overall amount of time each user spends on the site, improving both brand awareness and revenue opportunities.

Customer case studies:

Online Publisher: Future Now

  • Marketing Around the Web

    Future Now, Inc. is a marketing consulting firm based in New York City, widely recognized as a leading voice for increasing online conversion rates, accountable multi-channel marketing and web analytics. To bolster their reputation as experts in their field, Future Now uses OneSpot to find the top online marketing stories from around the Web and complement their blog, GrokDotCom.

    Since implementing OneSpot to augment their editorial staff’s original content on their website and e-newsletter, Future Now has seen that on their Around the Web section:

    • Users spend an average of over 8 minutes per visit.
    • 56% of site visits are repeat visits.
    • 20% of site traffic comes directly to the site with visitors either typing the URL directly or having the site bookmarked.

    "Groundbreaking technology... GrokDotCom (whose feeds everyone should subscribe to - especially the "best of the week feed") - uses content aggregation and scoring technology to determine the most authoritative and freshest Internet Marketing, SEO/SEM, Web Analytics RSS feeds automatically, saving us a great deal of time."

    –Marshall Sponder, Web Metrics Guru

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    Brand Equity: Smith & Associates

    Smith & Associates is the leading independent distributor of electronic components to the world’s electronics manufacturers. Smith uses OneSpot to deliver compelling content for their Website and email newsletter.

    Smith’s sales are primarily driven by customer needs, which can be hard to predict - Smith chose an email newsletter as the best way to stay top of mind with their customers. A previous newsletter effort was discontinued after the internal marketing staff couldn’t produce enough comelling content to create an interesting publication.

    Smith works with OneSpot to build brand equity. OneSpot powers the MarketWatch section of the company’s website, with constantly-updated electronics supply and manufacturing news from around the Web. OneSpot also gathers content for their bimonthly e-newsletter, which is supplemented by a single article written in-house based on the dynamic MarketWatch stories from the previous two weeks - well within the capabilities of their Marketing team. It took Smith two weeks to publish their first newsletter weith OneSpot. From the first newsletter, results show:

    • 26% of e-newsletter recipients open it.
    • 5% of recipients click through to read at least one of the articles.
    • Almost no recipients unsubscribe (0.02%).

    "OneSpot gave us exactly what we wanted: a nice and easy way to stay in touch with our customers. We now have a really good collection of content that we use on our site and e-newsletters without having to spend lots of extra time or energy making it happen every other week. OneSpot helps us find 95% of the content we send in our newsletter - and the quality helps keep our unsubscribe rate at 0.02%"

    – Mark Bollinger, VP of Marketing, Smith and Associates

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    Online Marketing: CreditImprovement.org

    CreditImprovement.org is a brand of a leading online marketing company. They wanted to expand their business by building out new online destination sites. The first of these sites is www.creditimprovement.org, a site for personal finance tips for individuals and families with poor credit. They wanted to launch a new personal finance site, but wanted to avoid hiring resources to write original content - instead, they link to the best content from around the Web. OneSpot finds the content for the site and for a corresponding e-newsletter. The newsletter has gone out to over 2 million addresses on a weekly basis, and has delivered striking results:

    • Up to 40-50% e-newsletter open rate
    • Up to 6-8% clickthrough rate
    • 26.5% of site visits come from repeat visitors

    "OneSpot helped us get our site up and running in just 3 weeks! Their content is the reason that about 30% of our site visits come from repeat visitors."

    – Editor-in-Chief, creditimprovement.org

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