by CK Thurber
There’s a new issue of the Law Spotlight: the biweekly email newsletter highlighting the best law stories from around the web, found automatically by OneSpot from over 500,000 different sources.
This issue’s stories include:
To read these stories and more, check out our newsletter: Law Spotlight
Not yet subscribed? Sign up now to Get the Spotlight for our Law, Social Media Marketing, Health, or Fashion Newsletters.
by CK Thurber
It’s that time of year again, when bloggers reflect on the past year and experts make predictions for the year to come. This issue of In The Spotlight contains top content marketing and social media posts from 2009, as well as 2010 forecasts for social media, digital marketing, B2B marketing, interactive marketing and more.
Reflections on 2009:
Predictions for 2010:
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by CK Thurber
There’s a new issue of the Law Spotlight: the biweekly email newsletter highlighting the best law stories from around the web, found automatically by OneSpot from over 500,000 different sources.
This issue’s stories include:
To read these stories and more, check out our newsletter: Law Spotlight
Not yet subscribed? Sign up now to Get the Spotlight for our Law, Social Media Marketing, Health, or Fashion Newsletters.
by CK Thurber
There’s a new issue of the Law Spotlight: the biweekly email newsletter highlighting the best law stories from around the web, found automatically by OneSpot from over 500,000 different sources.
This issue’s stories include:
Scalia: ‘We Are Devoting Too Many of Our Best Minds to’ Lawyering
William Safire, Political Columnist and Oracle of Language, Dies at 79
To read these stories and more, check out our newsletter: Law Spotlight
Not yet subscribed? Sign up now to Get the Spotlight for our Law, Social Media Marketing, Health, or Fashion Newsletters.
by CK Thurber
As voting for panels continue, we’ll focus on one of our panels every day. Today, it’s a content panel: Retailers = Publishers? Using Content To Connect To Customers.
Panel Description
Customers used to be loyal, buying from one store. In this online global economy, it has become harder to gain and retain customers. Content marketing is an avenue some retailers are exploring to add value to customers and drive sales. Come hear content strategies and how retailers participate online.
Possible Panelists
Questions this panel will answer
1. What is “content marketing”?
2. How has retail changed from traditional to online?
3. How has retail changed online in the past 5 years?
4. How does social media play into a traditional marketing plan?
5. What is the benefit of providing content emails in addition to promotional emails for retailers?
6. How do you balance driving attention and adding value with spamming?
7. What retailers could use online content marketing?
8. Who cannot benefit from online content marketing?
9. How has twitter changed the face of content marketing and retail strategies?
10. What does the new publisher-retailer relationship look like?
We are so excited to plan this panel and the other 6 we have submitted. We hope you like them enough to vote and attend! Voting ends September 4th!
See you at SXSW 2010 and thanks for your support!
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by CK Thurber
As voting for panels continue, we’ll focus on one of our panels every day. Today, it’s a technology and content panel: Become A Vertical Media Mogul, Staff Of 1.
Panel Description
Martha Stewart and Rachel Ray have figured out the recipe for vertical media; now you can too! Without a silver spoon, staff, and industry connections, technology allows anyone to master the vertical media destination site. This panel explores content trends and technologies allowing a one-man-show to become a major player.
Possible Panelists
Questions this panel will answer
1. What is “vertical media”?
2. Why is vertical media important from an advertising perspective?
3. What are the most valuable online audiences?
4. What are the mechanisms for building a vertical media audience?
5. How can these audiences be monetized?
6. How do you keep a vertical media audience engaged once they find you?
7. How can you turn a vertical media blog or Website into a consumer destination?
8. What technologies are allowing these opportunities to go “mainstream”?
9. What are the practical steps you can take to pursue these opportunities?
10. What is the size of the opportunity and how much will it cost you to pursue?
We are so excited to plan this panel and the other 6 we have submitted. We hope you like them enough to vote and attend! Voting ends September 4th!
See you at SXSW 2010 and thanks for your support!
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by CK Thurber
As voting for panels continue, we’ll focus on one of our panels every day. Today, it’s a technology and content panel: Newspapers vs. Content Aggregators: Fight Night! (You know you want to see what goes down between big media and aggregators!)
Panel Description
In the red corner, boasting over 200 years of experience and $38 Billion yearly revenue: the newspaper industry. In the blue corner, the rookie packing a major punch: the content aggregator. Called the “tech tapeworms” of the Internet, content aggregators have become the frienemies of newspapers. Round 1… Fight!
Possible Panelists
Questions this panel will answer
1. What is “content aggregation”?
2. Why do newspapers dislike content aggregators?
3. Why do newspapers need content aggregators?
4. Do content aggregators need newspapers to survive?
5. Fair use: what constitutes as just ‘linking to’ versus ‘parasitic’ infringement?
6. What does the new symbiotic business model look like?
7. Who should be paying who: content aggregators for content or newspapers for offsite promotion?
8. How does content aggregation help large and small publishers tap into the long tail?
9. What does the NYT and Blogrunner relationship look like pre- and post-acquisition?
10. Why can’t we all just get along?
We are so excited to plan this panel and the other 6 we have submitted. We hope you like them enough to vote and attend! Voting ends September 4th!
See you at SXSW 2010 and thanks for your support!
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by CK Thurber
There’s a new issue of the Law Spotlight: the biweekly email newsletter highlighting the best law stories from around the web, found automatically by OneSpot from over 500,000 different sources.
This issue’s stories include:
To read these stories and more, check out our newsletter: Law Spotlight
Not yet subscribed? Sign up now to Get the Spotlight for our Law, Social Media Marketing, Health, or Fashion Newsletters.
by CK Thurber
There’s a new issue of the Law Spotlight: the biweekly email newsletter highlighting the best law stories from around the web, found automatically by OneSpot from over 500,000 different sources.
This issue’s stories include:
The Other Side of the Story on The Lawyer Who Represented Himself
On Trademark Enforcement & Protection: Is Twitter on Target or Off the Mark?
To read these stories and more, check out our newsletter: Law Spotlight
Not yet subscribed? Sign up now to Get the Spotlight for our Law, Social Media Marketing, Health, or Fashion Newsletters.
by Tommy Perkins
The working title for this post was “The Mouse That Roared,” a riff on the mascot of ESPN’s majority owner, Disney. But there’s nothing mouse-like about ESPN. And, unlike the film of the same title, ESPN isn’t marching on newspapers’ turf with white flags at the ready. The 30-year-old network calls itself the “Worldwide Leader in Sports,” a nearly irrefutable claim when one tallies the Borg-like reach of its cable channels, local radio affiliates, blogs, international sites and more.
Accordingly, tremors from Sunday’s news that ESPN is adding local sports coverage – with plans to go hyper-local (think softball leagues) – have rippled well beyond editors’ offices. With local readers and ad dollars in the crosshairs of sports media’s biggest, best-funded promotional howitzer, this is a vastly bigger worry for newspapers than Google News’ parasitical attributes.
Why? Consider this stat from the Times story: “In less than three months, ESPN Chicago has become the city’s top sports site, attracting about 590,000 unique visitors in June… Second place went to the Tribune’s online sports section with 455,000 unique visitors.”
What’s amazing is not that it happened, it’s the velocity with which it happened. The Tribune has been the authority on Chicago sports for 162 years; ESPN only needed three months to undo that.
And it’s not just the sports desk that should be worried. Last month, the Huffington Post announced its plans to expand into local news. Resistance is futile.
Of course, competition from ESPN, HuffPo and other national outlets isn’t news to newspapers, which have traditionally relied on the defense that national outlets lack the well-sourced local beat reporters to compete head to head.
Until now,as Dan Shanoff notes:
“Here’s an unintentionally funny quote from LA Times sports associate editor Randy Harvey: ‘It would be foolish to underestimate ESPN, but it comes down to resources. I don’t see them being able to replicate what we do.’
“Do what, Randy? Cut your hockey coverage? Let marquee columnists like JA Adande leave for…oh, let’s see, ESPN.com? … How about the way Harvey has let Bill Plaschke become more TV personality than newspaper columnist — on…ESPN? (Again: ESPNLA will have Plaschke video from Around the Horn. What’s LATimes.com got?)”
Indeed, ESPN has been poaching talent from local papers for years, a trend exacerbated by local newsrooms’ collapsing budgets. Now, it appears, these chickens have come home to roost.
Fortunately for newspapers, this is a war that can be waged on the cheap. According to the Times article, ESPN primarily will use existing resources and need only 15 new staff members to run the Dallas, Los Angeles and New York properties.
How is going local such a high-leverage move for ESPN, HuffPo, et al? In a word, aggregation. Check out ESPN’s Rumor Central pages, where ESPN culls non-ESPN content by topic area, bundles it with internally-generated content, and charges its “Insiders” subscribers for access. Per Shanoff:
“As quickly as a good nugget can be reported by someone like the Times, a quick-acting (and inexpensive) ESPNLA intern (or low-paid editor) can have it on the ESPNLA site.”
Actually, it can be more efficient, scalable and effective than that. Just ask OneSpot clients like the Wall Street Journal, the Houston Chronicle, the San Francisco Chronicle or others. Instead of relying solely on the selection of a single editor, blogger or intern, these organizations tap into the hive mind of thousands of editors, bloggers, Twitterers and others who link to the best of the web. The key is quality content aggregation with smart curation to select the best of the best. And, as ESPN has proven, quality, curated content can also be monetized. Let us show you how.
ESPN’s blitzkrieg into local markets may resemble Amazon.com’s takeover of so many retail categories. Both are category-killer brands executing ruthlessly clever online strategies while incumbents, beholden to brick-and-mortar interests and budgets, struggle to keep up. But ESPN is winning by outsmarting, rather than outspending. With nimbleness and creativity, newspapers can fight fire with fire.
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