The OneSpot Blog

Our Panel “AI 2010: Wall-e Or Rise Of The Machines?” is in SXSWi!

Wednesday, November 11th, 2009

by CK Thurber

onespotcelebrate

After months of planning, a month of voting (and months of waiting for results), we have learned that our SXSW Interactive Panel “AI 2010: Wall-e Or Rise Of The Machines?” has been chosen for SXSWi 2010! The technology panel will cover artificial intelligence now and in the future, from high tech robots to content recommendation engines. Read our panel description here.

As you know, there were over 2300 panel ideas this year in Interactive alone! We are so grateful to be found in the crowd, and it is all thanks to you. Thank you to all for voting and supporting us in our SXSWi 2010 efforts!

We love going to SXSW every year to learn new things in technology, social media, and gadgets, so we hope to make this panel as informative and entertaining as any other panel we would want to attend. If you have thoughts on our panel, or think you could rock it as a panelist (or just know someone who would be awesome for this panel), let us know. We’re in the early stages of planning and would love to hear what you want to see for this panel!

We’d also like to congratulate those who have made it into SXSW so far and those who are still waiting to hear. The competition was tough this year, so I know the SXSW committee has their hands full, and there are still more panels that have not been selected yet. We’re crossing our fingers for those waiting to hear and congratulate our peers who will make SXSW great this year.

Thanks again for all of your support. See you at SXSWi 2010!

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New Issue of In the Spotlight

Wednesday, October 21st, 2009

by CK Thurber

Chat bubbles

There’s a new issue of In the Spotlight: the biweekly email newsletter highlighting the best content marketing and social media stories from around the web, found automatically by OneSpot from over 500,000 different sources.

This week’s stories include:

To read these stories and more, check out our newsletter: In the Spotlight

Not yet subscribed? Sign up now to Get the Spotlight for our Social Media Marketing, Health, Law, or Fashion Newsletters.

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Thank you for voting on our SXSW Interactive panels!

Tuesday, September 8th, 2009

by CK Thurber

sxswbutton

A special thanks to all of our fans and followers who voted for our SXSW panels. Competition was tough this year with 2299 panels in interactive alone (quite a crowd to get lost in!). There were some high quality panels in the mix as well and we hope you thought our panels met that same high quality, interesting panel standard. Thank you so much for all your continued support!

While voting ended September 4th, we will not know which panels are selected until October at the earliest. Stay tuned to the blog and our twitter accounts for news on the results!

If our panel(s) do get selected, we will need experts as well! We will post what topic areas and expertise we need to our blog and twitter as well.

We hope to see you at SXSW 2010 and thanks again for all your support!

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We Want You to Vote For OneSpot SXSW Panels! Only 2 Days Left!

Thursday, September 3rd, 2009

by CK Thurber

Twitter Sam Wants You to Vote for OneSpot SXSW Panels

There is only two days left to vote on our SXSW panels (also known as #sxsw). Voting ends Friday, September 4th! Get those votes in to ensure SXSWi rocks this year!

Voting is super easy: start voting for and commenting on our panels!

We have panels ranging from Artificial Intelligence to Twitter Power to the great Newspapers vs. Content Aggregators Fight Night!

Vote now!

If you have a panel in contention, let us know! @ reply us on our twitter accounts and we’ll vote for you too! Our Twitter accounts are @onespot, @onespot_law, @onespot_health, and @onespot_fashion.

So get out (on your computer) and vote! Voting ends September 4th!

See you at SXSW 2010 and thanks for your support!

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SXSW Panel Picker: Voting For OneSpot Panels Still Open!

Monday, August 31st, 2009

by CK Thurber

There is still time to vote on our SXSW panels (also known as #sxsw).

Voting is super easy: start voting for and commenting on our panels!

Here is a reminder of the panels we submitted:

We are so excited to plan these panels and conversations. We hope you like them enough to vote and attend! Voting ends September 4th!

See you at SXSW 2010 and thanks for your support!

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OneSpot SXSW 2010 Panel Voting - Cloud City: Parallel Computing For Everyone

Wednesday, August 26th, 2009

by CK Thurber

cloudcity

Our final panel to profile is a technology panel: Cloud City: Parallel Computing For Everyone.

Panel Description

“Machine learning” once implied PhD’s and racks of servers. No more. With projects like EC2, Hadoop and Mahout, and accessible texts lining bookstore shelves, advanced distributed computing techniques are mainstream. After introducing the basics of map/reduce and collaborative filtering, we will ponder the possibilities of web-scale computing for everyone.

Possible Panelists

  • Mason Hale, CTO of OneSpot
  • Senior Representative - Last.fm
  • Senior Representative - Powerset
  • Senior Representative - Hadoop
  • Senior Representative - Mahout/li>
  • Senior Representative - Amazon
  • Senior Representative - Google
    •

    Questions this panel will answer

    1. What is cloud computing?

    2. What is Map/Reduce?

    3. What is Hadoop?

    4. What is “machine learning”?

    5. How easy is it to setup a cluster of servers in Amazon’s elastic computing cloud (EC2)?

    6. What problems is map/reduce well-suited to solving?

    7. What problems is map/reduce NOT well-suited to solving?

    8. Can Hadoop replace my relational database?

    9. What are some good resources to learn more about cloud computing?

    10. What sorts of changes and opportunities can we anticipate from everyone having easy and cheap access to massive parallel computing power?

    VOTE FOR THIS PANEL

    We are so excited to plan this panel and the other 6 we have submitted. We hope you like them enough to vote and attend! Voting ends September 4th!

    See you at SXSW 2010 and thanks for your support!

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    OneSpot SXSW 2010 Panel Voting - Online Video Killed The Publishing Stars

    Monday, August 24th, 2009

    by CK Thurber

    Image representing YouTube as depicted in Crun...

    As voting for panels continue, we’ll focus on one of our panels every day. Today, it’s a technology and content panel: Online Video Killed the Publishing Stars.

    Panel Description

    This next generation is using online video as their first stop for news, information, and even scholarly research. In this group, print media is deader than MTV. How can print-based publishers compete in this visual era? Should they compete, or is there still an audience that wants to read news?

    Possible Panelists

  • Matt Cohen, CEO of OneSpot
  • Guy Kawasaki – Alltop
  • Senior Representative - Twitter
  • Senior Representative - NYTimes
  • Senior Representative - YouTube
  • Senior Representative – Hearst
  • Senior Representative - CNN
    •

    Questions this panel will answer

    1. What is the state of print media today and how did we get here (history)?

    2. Why has online video become the dominant medium for the new generation?

    3. Apples to oranges: can text compete with video?

    4. What tools and technology are major print publishers utilizing to compete?

    5. Who has a better rabbit hole: related videos or related articles with discussions?

    6. Is this all cyclical: will new generations return to papers and magazines?

    7. Has online video become more pervasive because it embraced user generated content early, as opposed to the early distaste for bloggers?

    8. With so much user generated video content out there, how can you find the trusted source ala major newspapers?

    9. Many media outlets have begun embracing amateur reporting. Should there be vertical platforms created by the media outlets (iReport) or should media outlets partner with existing platforms (YouTube, Current)?

    10. What might replace/kill online video in the future?

    VOTE FOR THIS PANEL

    We are so excited to plan this panel and the other 6 we have submitted. We hope you like them enough to vote and attend! Voting ends September 4th!

    See you at SXSW 2010 and thanks for your support!

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    OneSpot SXSW 2010 Panel Voting - Become A Vertical Media Mogul, Staff Of 1

    Friday, August 21st, 2009

    by CK Thurber

    As voting for panels continue, we’ll focus on one of our panels every day. Today, it’s a technology and content panel: Become A Vertical Media Mogul, Staff Of 1.

    Panel Description

    Martha Stewart and Rachel Ray have figured out the recipe for vertical media; now you can too! Without a silver spoon, staff, and industry connections, technology allows anyone to master the vertical media destination site. This panel explores content trends and technologies allowing a one-man-show to become a major player.

    Possible Panelists

  • Matt Cohen, CEO of OneSpot
  • Guy Kawasaki – Alltop
  • Tony Conrad – CEO, Sphere
  • Senior Representative – Glam Media
  • Peter Rojas – Co-Founder, Engadget & Gizmodo
    •

    Questions this panel will answer

    1. What is “vertical media”?

    2. Why is vertical media important from an advertising perspective?

    3. What are the most valuable online audiences?

    4. What are the mechanisms for building a vertical media audience?

    5. How can these audiences be monetized?

    6. How do you keep a vertical media audience engaged once they find you?

    7. How can you turn a vertical media blog or Website into a consumer destination?

    8. What technologies are allowing these opportunities to go “mainstream”?

    9. What are the practical steps you can take to pursue these opportunities?

    10. What is the size of the opportunity and how much will it cost you to pursue?

    VOTE FOR THIS PANEL

    We are so excited to plan this panel and the other 6 we have submitted. We hope you like them enough to vote and attend! Voting ends September 4th!

    See you at SXSW 2010 and thanks for your support!

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    OneSpot SXSW 2010 Panel Voting - RSS Is Dead! Viva La Twitter!

    Thursday, August 20th, 2009

    by CK Thurber

    twitterrevolution

    As voting for panels continue, we’ll focus on one of our panels every day. Today, it’s a content panel: RSS Is Dead! Viva La Twitter!

    Panel Description

    Twitter has dominated pop culture and the news this past year, becoming the platform for gossip and information alike. In an era where everyone gets their must-click links from “friends,” is RSS obsolete? And has Twitter become too fast for major media news (i.e. CNN v. Irani Election)?

    Possible Panelists

  • CK Thurber – Dir. Social Media Marketing at OneSpot (5 twitter accounts)
  • Guy Kawasaki – Alltop
  • Senior Representative - NYTimes
  • Senior Representative – Hearst
  • Senior Representative – Twitter
  • Senior Representative – CNN (no guarantees CNN will not duke it out with Twitter!)
    •

    Questions this panel will answer

    1. What is the state of Twitter today?

    2. How has Twitter changed over the past year? Six months?

    3. What makes Twitter so special as a social media platform?

    4. What challenges has Twitter faced this past year?

    5. Why did some major media outlets embrace Twitter in early 2009? Was it the Ashton/Oprah factor?

    6. What (if any) will replace Twitter as the new news platform?

    7. Why has RSS failed to catch on? (Or has it failed?)

    8. What strategies are major media outlets working on to keep pace with Twitter?

    9. Will RSS survive as a Twitter tool or will users become sick of the RSS-push to Twitter?

    10. Can Twitter survive without major media intervention/investment?

    VOTE FOR THIS PANEL

    We are so excited to plan this panel and the other 6 we have submitted. We hope you like them enough to vote and attend! Voting ends September 4th!

    See you at SXSW 2010 and thanks for your support!

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    OneSpot SXSW 2010 Panel Voting - Newspapers vs. Content Aggregators: Fight Night!

    Wednesday, August 19th, 2009

    by CK Thurber

    Headgear is mandatory in amateur boxing

    As voting for panels continue, we’ll focus on one of our panels every day. Today, it’s a technology and content panel: Newspapers vs. Content Aggregators: Fight Night! (You know you want to see what goes down between big media and aggregators!)

    Panel Description

    In the red corner, boasting over 200 years of experience and $38 Billion yearly revenue: the newspaper industry. In the blue corner, the rookie packing a major punch: the content aggregator. Called the “tech tapeworms” of the Internet, content aggregators have become the frienemies of newspapers. Round 1… Fight!

    Possible Panelists

  • Matt Cohen, CEO of OneSpot
  • Guy Kawasaki – Alltop
  • Tony Conrad – CEO, Sphere
  • Senior Representative – Newscorp
  • Senior Representative – NYTimes
  • Senior Representative – Google (the “original tech tapeworm”)
    •

    Questions this panel will answer

    1. What is “content aggregation”?

    2. Why do newspapers dislike content aggregators?

    3. Why do newspapers need content aggregators?

    4. Do content aggregators need newspapers to survive?

    5. Fair use: what constitutes as just ‘linking to’ versus ‘parasitic’ infringement?

    6. What does the new symbiotic business model look like?

    7. Who should be paying who: content aggregators for content or newspapers for offsite promotion?

    8. How does content aggregation help large and small publishers tap into the long tail?

    9. What does the NYT and Blogrunner relationship look like pre- and post-acquisition?

    10. Why can’t we all just get along?

    VOTE FOR THIS PANEL

    We are so excited to plan this panel and the other 6 we have submitted. We hope you like them enough to vote and attend! Voting ends September 4th!

    See you at SXSW 2010 and thanks for your support!

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