The OneSpot Blog

New Issue of In the Spotlight: FTC Edition

Wednesday, October 7th, 2009

by CK Thurber

Chat bubbles

There’s a new issue of In the Spotlight: the biweekly email newsletter highlighting the best content marketing and social media stories from around the web, found automatically by OneSpot from over 500,000 different sources.

This week, there has been a big focus on the new “endorsement” disclosure laws the FTC is going to apply to bloggers. Read about this issue and more this week:

To read these stories and more, check out our newsletter: In the Spotlight

Not yet subscribed? Sign up now to Get the Spotlight for our Social Media Marketing, Health, Law, or Fashion Newsletters.

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New Issue of the Health Spotlight

Monday, October 5th, 2009

by CK Thurber

health

There’s a new issue of the Health Spotlight: the biweekly email newsletter highlighting the best health stories from around the web, found automatically by OneSpot from over 500,000 different sources.

This issue’s stories include:

To read these stories and more, check out our newsletter: Health Spotlight

Not yet subscribed? Sign up now to Get the Spotlight for our Health, Fashion, Law, or Social Media Marketing Newsletters.

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OneSpot Exhibiting at ONA09

Thursday, October 1st, 2009

by CK Thurber

onamini

We’re heading out to the Online News Association Conference in San Francisco. We’re super excited that we’re exhibiting this year! If you are headed out to ONA09 too, come check out our booth! We’ll have reps there to answer any questions about content aggregation and curation or set you up with a free trial.

We’ll also be following the #ONA09 conversation on Twitter with our @onespot account.

See you at ONA09!

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New Issue of In the Spotlight

Wednesday, September 23rd, 2009

by CK Thurber

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There’s a new issue of In the Spotlight: the biweekly email newsletter highlighting the best content marketing and social media stories from around the web, found automatically by OneSpot from over 500,000 different sources.

This issue’s stories include:

To read these stories and more, check out our newsletter: In the Spotlight

Not yet subscribed? Sign up now to Get the Spotlight for our Social Media Marketing, Health, Law, or Fashion Newsletters.

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SXSW Panel Picker: Voting For OneSpot Panels Still Open!

Monday, August 31st, 2009

by CK Thurber

There is still time to vote on our SXSW panels (also known as #sxsw).

Voting is super easy: start voting for and commenting on our panels!

Here is a reminder of the panels we submitted:

We are so excited to plan these panels and conversations. We hope you like them enough to vote and attend! Voting ends September 4th!

See you at SXSW 2010 and thanks for your support!

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OneSpot SXSW 2010 Panel Voting - Retailers = Publishers? Using Content To Connect To Customers

Tuesday, August 25th, 2009

by CK Thurber

retail

As voting for panels continue, we’ll focus on one of our panels every day. Today, it’s a content panel: Retailers = Publishers? Using Content To Connect To Customers.

Panel Description

Customers used to be loyal, buying from one store. In this online global economy, it has become harder to gain and retain customers. Content marketing is an avenue some retailers are exploring to add value to customers and drive sales. Come hear content strategies and how retailers participate online.

Possible Panelists

  • Matt Cohen, CEO of OneSpot
  • Al Gashi – VP, Strategic Marketing at OneSpot
  • Matt Corey – VP Marketing, Golfsmith
  • Justin Sewell - Founder/CEO, Despair, Inc.
  • Senior Representative - JCPenneys
  • Senior Representative - Michael’s Crafts
  • Senior Representative - Martha Stewart
    •

    Questions this panel will answer

    1. What is “content marketing”?

    2. How has retail changed from traditional to online?

    3. How has retail changed online in the past 5 years?

    4. How does social media play into a traditional marketing plan?

    5. What is the benefit of providing content emails in addition to promotional emails for retailers?

    6. How do you balance driving attention and adding value with spamming?

    7. What retailers could use online content marketing?

    8. Who cannot benefit from online content marketing?

    9. How has twitter changed the face of content marketing and retail strategies?

    10. What does the new publisher-retailer relationship look like?

    VOTE FOR THIS PANEL

    We are so excited to plan this panel and the other 6 we have submitted. We hope you like them enough to vote and attend! Voting ends September 4th!

    See you at SXSW 2010 and thanks for your support!

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    OneSpot SXSW 2010 Panel Voting - Become A Vertical Media Mogul, Staff Of 1

    Friday, August 21st, 2009

    by CK Thurber

    As voting for panels continue, we’ll focus on one of our panels every day. Today, it’s a technology and content panel: Become A Vertical Media Mogul, Staff Of 1.

    Panel Description

    Martha Stewart and Rachel Ray have figured out the recipe for vertical media; now you can too! Without a silver spoon, staff, and industry connections, technology allows anyone to master the vertical media destination site. This panel explores content trends and technologies allowing a one-man-show to become a major player.

    Possible Panelists

  • Matt Cohen, CEO of OneSpot
  • Guy Kawasaki – Alltop
  • Tony Conrad – CEO, Sphere
  • Senior Representative – Glam Media
  • Peter Rojas – Co-Founder, Engadget & Gizmodo
    •

    Questions this panel will answer

    1. What is “vertical media”?

    2. Why is vertical media important from an advertising perspective?

    3. What are the most valuable online audiences?

    4. What are the mechanisms for building a vertical media audience?

    5. How can these audiences be monetized?

    6. How do you keep a vertical media audience engaged once they find you?

    7. How can you turn a vertical media blog or Website into a consumer destination?

    8. What technologies are allowing these opportunities to go “mainstream”?

    9. What are the practical steps you can take to pursue these opportunities?

    10. What is the size of the opportunity and how much will it cost you to pursue?

    VOTE FOR THIS PANEL

    We are so excited to plan this panel and the other 6 we have submitted. We hope you like them enough to vote and attend! Voting ends September 4th!

    See you at SXSW 2010 and thanks for your support!

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    OneSpot SXSW 2010 Panel Voting - RSS Is Dead! Viva La Twitter!

    Thursday, August 20th, 2009

    by CK Thurber

    twitterrevolution

    As voting for panels continue, we’ll focus on one of our panels every day. Today, it’s a content panel: RSS Is Dead! Viva La Twitter!

    Panel Description

    Twitter has dominated pop culture and the news this past year, becoming the platform for gossip and information alike. In an era where everyone gets their must-click links from “friends,” is RSS obsolete? And has Twitter become too fast for major media news (i.e. CNN v. Irani Election)?

    Possible Panelists

  • CK Thurber – Dir. Social Media Marketing at OneSpot (5 twitter accounts)
  • Guy Kawasaki – Alltop
  • Senior Representative - NYTimes
  • Senior Representative – Hearst
  • Senior Representative – Twitter
  • Senior Representative – CNN (no guarantees CNN will not duke it out with Twitter!)
    •

    Questions this panel will answer

    1. What is the state of Twitter today?

    2. How has Twitter changed over the past year? Six months?

    3. What makes Twitter so special as a social media platform?

    4. What challenges has Twitter faced this past year?

    5. Why did some major media outlets embrace Twitter in early 2009? Was it the Ashton/Oprah factor?

    6. What (if any) will replace Twitter as the new news platform?

    7. Why has RSS failed to catch on? (Or has it failed?)

    8. What strategies are major media outlets working on to keep pace with Twitter?

    9. Will RSS survive as a Twitter tool or will users become sick of the RSS-push to Twitter?

    10. Can Twitter survive without major media intervention/investment?

    VOTE FOR THIS PANEL

    We are so excited to plan this panel and the other 6 we have submitted. We hope you like them enough to vote and attend! Voting ends September 4th!

    See you at SXSW 2010 and thanks for your support!

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    OneSpot SXSW 2010 Panel Voting - Newspapers vs. Content Aggregators: Fight Night!

    Wednesday, August 19th, 2009

    by CK Thurber

    Headgear is mandatory in amateur boxing

    As voting for panels continue, we’ll focus on one of our panels every day. Today, it’s a technology and content panel: Newspapers vs. Content Aggregators: Fight Night! (You know you want to see what goes down between big media and aggregators!)

    Panel Description

    In the red corner, boasting over 200 years of experience and $38 Billion yearly revenue: the newspaper industry. In the blue corner, the rookie packing a major punch: the content aggregator. Called the “tech tapeworms” of the Internet, content aggregators have become the frienemies of newspapers. Round 1… Fight!

    Possible Panelists

  • Matt Cohen, CEO of OneSpot
  • Guy Kawasaki – Alltop
  • Tony Conrad – CEO, Sphere
  • Senior Representative – Newscorp
  • Senior Representative – NYTimes
  • Senior Representative – Google (the “original tech tapeworm”)
    •

    Questions this panel will answer

    1. What is “content aggregation”?

    2. Why do newspapers dislike content aggregators?

    3. Why do newspapers need content aggregators?

    4. Do content aggregators need newspapers to survive?

    5. Fair use: what constitutes as just ‘linking to’ versus ‘parasitic’ infringement?

    6. What does the new symbiotic business model look like?

    7. Who should be paying who: content aggregators for content or newspapers for offsite promotion?

    8. How does content aggregation help large and small publishers tap into the long tail?

    9. What does the NYT and Blogrunner relationship look like pre- and post-acquisition?

    10. Why can’t we all just get along?

    VOTE FOR THIS PANEL

    We are so excited to plan this panel and the other 6 we have submitted. We hope you like them enough to vote and attend! Voting ends September 4th!

    See you at SXSW 2010 and thanks for your support!

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    OneSpot Panels - SXSW Interactive 2010 Panel Picker - Vote now!

    Monday, August 17th, 2009

    by CK Thurber

    sxswbutton

    It’s that time of year again: time to start thinking about the panels and conversations you want to see at SXSW Interactive 2010. Here at OneSpot, we submitted some panel ideas that we would like to talk about and some we think would just be wicked awesome to attend (we’re SXSW fanboys/girls too!). Today, the SXSW 2010 Panel Picker voting opened! We have 7 panel ideas ready to vote on, ranging from complex technology to social media trends.

    Voting is super easy: to vote on our panels, simply create an account (<1 min) and start voting for and commenting on our panels!

    Here are the panels we submitted (we hope you think they are awesome too!):

    Technology

  • AI 2010: Wall-e Or Rise Of The Machines?

  • Cloud City: Parallel Computing For Everyone

    •

    Content

  • Newspapers vs. Content Aggregators: Fight Night!

  • Online Video Killed The Publishing Stars

  • Retailers = Publishers? Using Content To Connect To Customers

  • Become A Vertical Media Mogul, Staff Of 1

    •

    Social Media

  • RSS Is Dead! Viva La Twitter!

    • We are so excited to plan these panels and conversations. We hope you like them enough to vote and attend! We need as many votes as possible: so tell your friends, social media “friends,” and anyone as awesomely geektastic as you to vote on our interactive panels. Voting ends September 4th (don’t worry… we’ll remind/nag you!)

    See you at SXSW 2010 and thanks for your support!

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