Report: The Email Individualization Imperative
OneSpot’s content individualization platform enables brands and publishers to provide personalized experiences that are proven to increase content consumption—building content-based relationships that will keep visitors coming back for more.
As visitors consume more content, they feel more positively about the brand and are significantly more likely to take high-value actions such as signing up for an email newsletter or clicking a “buy now” button.
Our proprietary machine learning and natural language processing algorithms build profiles based on each website visitors’ content consumption patterns and history, and in turn deliver individualized content across websites, email, retargeting and more.
Just a few simple integration steps and you’ll be on your way.
Request a demo today.
"OneSpot’s real differentiator is its Content Sequencing Engine, which tracks where viewers are in “the customer journey” and targets ads accordingly."
" OneSpot’s proprietary Content Sequencing® technology takes a data-driven approach to optimizing the connections between content, audience and business results."
"OneSpot uses machine learning to predict which piece of content will be the most relevant for a reader."
"OneSpot promises to avoid repetition by sequencing content based on how people respond to what they've already seen or what they're doing online."
"By promoting their content on other sites, Remington was able to reach more of its target audience of female viewers."
"Leveraging the reach and targeting of exchanges for branded content distribution is fascinating; using it as a means to tell stories in an iterative way is even more interesting."