Report: The Personalization Imperative for Content Marketing
Welcome to the data-driven way to build relationships using content. OneSpot’s machine learning technology automatically surfaces the most personally relevant content to your visitors across channels.
From the moment OneSpot encounters a user, we start to build a Content Interest Profile, a single, dynamic view of the user’s interests, preferences and digital journey stage.
Content marketing doesn’t stop at a click-through. Our machine learning technology is continually improving content recommendations for every one of your visitors to keep them coming back and reading more of your content.
OneSpot unifies engagement with your content across web, mobile, social, email and display channels — all informed by a central profile and history of each user.
Just a few simple integration steps and you’ll be on your way.
Sure, clicks and pageviews are great. But OneSpot is designed to help you get the brand lift, sales lift, operational efficiency, and of course, content engagement that motivate your content strategy.
Request a demo today.
"OneSpot’s real differentiator is its Content Sequencing Engine, which tracks where viewers are in “the customer journey” and targets ads accordingly."
" OneSpot’s proprietary Content Sequencing® technology takes a data-driven approach to optimizing the connections between content, audience and business results."
"OneSpot uses machine learning to predict which piece of content will be the most relevant for a reader."
"OneSpot promises to avoid repetition by sequencing content based on how people respond to what they've already seen or what they're doing online."
"By promoting their content on other sites, Remington was able to reach more of its target audience of female viewers."
"Leveraging the reach and targeting of exchanges for branded content distribution is fascinating; using it as a means to tell stories in an iterative way is even more interesting."