Super Bowl LIV, RIP Mr. Peanut: How to Pivot Your Brand Flawlessly

Did you hear that Mr. Peanut died during Super Bowl LIV? Yes, Planters offed its 104-year-old monocled advertising logo and mascot and brought him back to life as much younger and cuter, modernized #BabyNut during the game. AP photo The rebrand is the latest in a series of companies that have attempted to pivot iconic […]