With fall just around the corner, it’s hard to believe that it’s already time to start voting on panels for SXSW 2016. This year we are seeing a trend of more and more brands throwing their hats in the ring to lead the conversations. With over 4000 proposals for Interactive panels, we filtered through and found our top picks for brand-lead panel proposals. Voting ends this Friday, September 4th so make sure to get your vote in before then. Also be sure to let me know if there are any that I missed!
- Collaborating with Compliance for Killer Content
Hear marketers from BancVue, Charles Schwab and HCB Health tackle the process of creating content for heavily-regulated industries. They will share secrets on how to make compliance less of a headache when it comes to all things content in industries like finance, healthcare and insurance.
- Coke’s Recipe for Storytelling Has a Dash of ROI
In a nod to the growing trend of brands becoming publishers, a few years ago The Coca-Cola Company killed its corp comm site and replaced it with Journey, a digital magazine that publishes custom content daily. An incredible amount of resources go into the continual creation of content for this site. This session will explore how The Coca-Cola Company put a storytelling platform at the core of its communication strategy, and how it measure the return on investment.
- Brands as Publishers
In this panel, adidas will share their strategy around how to take advantage of relevant brand and cultural moments in a brand’s marketing efforts. It’s important to focus on moments that also align with your overall objectives, and not fall for the shiny object syndrome. Adidas has transformed itself into a global content creator and publisher through a network of Newsrooms and they want to share their secrets.
- Lifestyle Marketing is Dead
The Clorox Company was interested in reaching a millennial audience and knew content was a great way to do this. In this case study, they will cover how they partnered with Current to create a cross-brand content platform that took the focus off of lifestyle and put the focus on real life and reasons to get together with friends.
- Using Data to Understand Netflix’s Content Flow
With over 40 million US Netflix subscribers, you can imagine the vast amount of data this media giant has. And the Netflix team uses this to their advantage. In this panel, they will discuss how they use data to quickly identify trends, find surprise hits, flag bottlenecks and opportunities and reduce costs in order to provide the best customer experience in streaming entertainment.
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