A Content Marketer’s Guide to SXSW 2015

The buzz of iPhones, the faint smell of cold brew coffee in the air, the crisp exchange of business cards in the dim glow of bar lighting… it must time for SXSW 2015! Knowing that the rough seas of conference schedules can be hard to navigate, we’ve picked out some of the sessions and parties content marketers won’t want to miss. Take a look at some of our “can’t miss” picks for the very best this year’s conference has to offer in the world of content marketing… and please join us for a kick off Happy Hour at Maggie Mae’s. We’d love to see you!

Back to the Future of Media
Presented by: Ben Lerer, Co-Founder & CEO, Thrillist Media Group

Friday, March 13
5:00PM – 6:00PM
Austin Convention Center, Ballroom D

Content Marketing vs Don Draper: The End of Ads (via OMMA & MediaPost)
Presented by: Jamie Reilly, Chief Creative Officer, Kastner and Partners; Linda Boff, Global Executive Direct Brand Marketing, GE; Maya Kosovalic, Digital & Media Communications Manager, L’Oreal; Stephanie Losee, Managing Editor, Dell

Friday, March 13
2PM – 3PM
Sheraton Austin, Capitol Ballroom, 701 E 11th St

CMOs Unplugged: Multi-device Intelligence – What’s Real (via The CMO Club)
Presented by: Ethelbert Williams, Global Head of Digital Marketing, Kimberly-Clark; Louise Doorn, CMO, Dstillery

Saturday, March 14
3PM – 3:30 PM
CMO Clubhouse at SXSW, OneSpot HQ, 515 Congress Avenue, Suite 2420

CMOs Unplugged: Creation – Check, Distribution – Check, What’s Next for Content (via The CMO Club)
Presented by: Vivek Bapat, SVP Marketing, SAP; Adam Weinroth, CMO, OneSpot

Sunday, March 15
4:30PM – 5PM
CMO Clubhouse at SXSW, OneSpot HQ, 515 Congress Avenue, Suite 2420

How Innovation Happens
Presented by: Eric Schmidt, Executive Chairman, Google; Megan Smith, Chief Technology Officer, US Office Of Science & Technology Policy; Walter Isaacson, President & CEO, The Aspen Institute

Monday, March 16th
12:30PM – 1:30PM
Austin Convention Center, Exhibit Hall 5

Lessons from BuzzFeed
Presented by: Jonah Peretti, CEO & Co-Founder, BuzzFeed

Monday, March 16th
3:30 PM – 4:30 PM
Austin Convention Center, Exhibit Hall 5

The Secret Ingredient to Killer Content Marketing (via NewsCred)
Presented by: Michael Brenner, Head of Strategy, NewsCred; Nick Stein, SVP, Vision Critical

Monday, March 16th
3:30PM – 4:30 PM
Hyatt Regency Austin, Texas Ballroom 4-7, 208 Barton Springs Rd

Brunch and Endless Mimosas with the Fat Jew and NewsCred (via NewsCred)

Saturday, March 14th
11:30PM – 2PM
The NewsCred Lounge, 106 E 6th St

Other suggestions? Sound off in the comments – we look forward to seeing you in Austin!


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