Artificial intelligence, or “AI,” is on every digital marketer’s lips these days. It’s the new cool kid on the block that seems to promise easy-to-access levels of innovation.
But what does AI even mean, especially for email marketers? How do you effectively apply it to your programs to make an actual impact? Don’t worry, you are not alone in asking these questions. That’s why we brought in two industry experts to walk us through how email marketers are really using AI.
In this video, you’ll learn:
- The definition of AI
- How AI is being applied in email marketing today
- What the future holds for AI
Watch this video today to learn what AI is, what resources are currently available to help you apply AI to your email program, and what Martech evolutions in AI to keep an eye out for in the future.
Our Industry Experts
Damian Borichevsky is the SVP of Customer Success and Business Development at OneSpot, the leading technology platform for personalizing content marketing across digital channels. Over the past twelve years, Damian has focused his career around the marketing technology industry, using his expertise to help some of the most well-respected brands in the world build and execute effective cross-channel, digital marketing campaigns.
Andrew Kordek is the Co-founder and Chief Strategist for Trendline Interactive, an award-winning, full-service email marketing agency. With recognized expertise in all things email, Trendline delivers marketing programs of the highest quality that engage consumers and yield bottom-line results. Andrew leads the Strategy and Analytics team, with a focus on maximizing subscriber experience and increasing revenue for each and every client.
Increase the Effectiveness of Your Content Without Increasing Your Workload
Drive engagement, conversions and ROI with true 1:1 personalization. No integrations required.
We’ll show you how