Content Marketing Spotlight: Monster.com

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As many of us should know, searching for a job can be tough. And the hardest part happens well before an interview takes place. It starts with scouring career websites and job boards to find relevant jobs, attending career fairs and networking events to make connections with the right people, submitting an application and then hardest of all—actually securing and nailing the interview.

In a nutshell, the competition for jobs is fierce. Companies, on average, receive 250 resumes for each job opening, and sites like Monster.com receive 427,000 new resumes posted to its site weekly.

This is why Monster.com built a content marketing program designed to help people find jobs that allow them to be happy and do the best work of their lives. As Margaret Magnarelli, managing editor at Monster.com, put it, “I’m selling the promise of a better life and a happier life, especially since 30% of your life is spent at work.”

As a result of this mission, Monster has gone beyond from being just a job search tool and instead offers a slew of content resources to empower job seekers with actionable and engaging career advice. Here are three things we’re loving about Monster’s content marketing strategy and why.


CareerAdvice
Monster.com’s content hub CareerAdvice is a multimedia content destination for job seekers to explore the ins and out of career planning and job search. It includes a vibrant blog series, videos, podcasts, Q&A columns and job search resources for every step in the hiring process—from interview questions to company reviews to resume templates.

We’re fans of CareerAdvice because it is a one-stop shop for anyone looking for a job, planning for the next phase of their career or just staying up-to-date on job search trends. But what makes Monster’s content really shine is the consistency in voice, tone and creativity across topics and platforms. CareerAdvice blends education and information in an entertaining way that feels distinct to Monster.com while also helping people through a transitional moment in their lives.


Jobsessed
In 2016, podcasts were all the rage and the popularity of this platform is showing no signs of slowing down. Podcast listening grew 23% between 2015 and 2016, and monthly podcast listenership has increased 75% since 2013. So it’s no surprise Monster.com has jumped onto the podcast bandwagon, taking its highly engaging written content and bringing it to audio enthusiasts craving content about all things related to job search.

But what’s really great about Jobsessed is that the podcasts go beyond content related to looking for jobs. It also gets into stories about securing your next job, finding happiness at work and other general career advice. Many of the topics are also evergreen, making them more valuable for search over time, and helping Monster continue to build up its library of engaging cross-channel content.


Monster Tips
Monster’s vibrant YouTube channel allows the brand to share snackable versions of its content in the form of highly engaging videos. Delivered via Monster Tips, the video snippets are content marketing gold when it comes to entertainment, shareability and cross-channel promotion. Each video wins with a bit of humor and calls to action taking viewers back to Monster.com for more information or to start a job search.


For more content marketing inspiration from some of the world’s leading brands, click here.

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