There are a number of challenges that financial services brands face when navigating the already tricky waters of content marketing. The field is heavily regulated (some think even more so than pharma), consumers lack trust for brands and knowledge about the complex services they provide and adoption rates have been historically low. However, there’s been a recent uptick in how brands in the financial services sector connect with audiences online. Below, we’ve put together some basic tips and recent stats to hopefully help you sell in the idea of a content marketing plan to drive engagement, build awareness and add value to your brand’s digital strategy.
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