Exciting OneSpot News

by Steve SachsCEO, OneSpotNov 14, 2013

It’s an exciting day here at OneSpot. This morning we announced our Series A financing led by Mohr Davidow Ventures. I’m extremely proud of our team, our customers, our partners and supporters. They’ve all been instrumental in making the past 12 months since our public launch more momentous and productive than we could have imagined.

Since last December we have been running at full speed – growing and innovating at every step. We launched our breakthrough content advertising platform, brought on as customers dozens of world class brands and rounded out our leadership team with a roster of digital industry veterans.

I’m especially excited that we’ve brought content marketing to the forefront of the conversation about programmatic buying, and that we’ve recalibrated the industry mindset on what scale really means for native advertising. Most importantly, we’ve put an important stake in the ground – challenging marketers to move their thinking and execution of content marketing beyond simply creating great content to fostering a comprehensive content strategy that includes precise targeting, content sequencing and rigorously measuring business outcomes.

In recognition of these accomplishments, we’ve been rewarded with significant momentum and visibility in the news. Here are some recent highlights worth noting:

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Marketers Seek Extra Edge to Go Viral

The Wall Street Journal

adweek
Programmatic for Dummies

Adweek

VentureBeat
OneSpot update gives advertisers a new roadmap for content marketing

VentureBeat

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When Native Advertising and Programmatic Collide

Digiday

CMO.com
Which KPIs Do Marketers Use to Measure Content Marketing ROI?

CMO . com

adexchanger
OneSpot Turns Earned Media Into Targeted Ads

AdExchanger

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Networking the Natives

MediaPost

If the coming 12 months are anything like the last 12 months, we’re in for a continued rocket ship ride. The OneSpot team and I are looking forward to continuing and expanding our mission to combine content marketing with the power and scale of online advertising – and enabling success for the world class brands who are making driving business results from content a top priority.