Experiential Content at SXSW 2015: 6 Awesome Brand Activations

As thousands of festival goers flocked to Austin to experience the latest in technology and innovation every year, the savviest brands realize that making an impact would require some serious creativity. SXSW is more than getting bombarded by barbecue and craft beer tastings: the festival offers marketers the chance to connect with consumers in real life and gain invaluable insights about how to best bring their brands to life.

Brand activations at these kinds of events are essentially content marketing in a highly immersive, experiential formats, engaging both customers and thought leaders simultaneously while inspiring a sense of exclusivity in a highly saturated environment. While there were too many great examples to count at this year’s festival, the OneSpot team was lucky enough to experience a few that stood out. The next challenge? Supporting brands’ abilities to build meaningful relationships with consumers that extend past the momentary wow factor of memorable experiences.


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