Some believe that there’s no such thing as bad press, but we have to admit: John Oliver’s rant last Sunday brought up a boatload of feelings. As we chuckled through his roast of native advertising and the lack of differentiation between church and state, we had to admit the man has a point. As advertisers and marketers continue to adopt native advertising as an effective tool to distribute content, we in the digital marketing and advertising fields have the responsibility to make it a little bit smarter and a whole lot easier for consumers to see its value. Here is our take on the lessons from Mr. Oliver’s rant and some key considerations in visual form.
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