OneSpot’s Favorite Content Marketing Podcasts


As a content marketing leader, you’re always looking for new insights you can use to enhance and inform your content marketing operation. While we all read influencer blogs, subscribe to industry newsletters and follow our favorite thought leaders on social media, there’s a lot of content out there about content marketing and it can be pretty daunting to keep up with it all. That’s why many marketers are turning to podcasts to help their content marketing perspectives stand out, and to get their content marketing insights on the go.

In general, the obsession with podcasts has grown in recent years. Almost 20% of US adults ages 18 to 49 listen to podcasts at least once a month, according to a new report from comScore and audio network Wondery. And monthly podcast listenership has increased 75% since 2013.

Marketing’s early podcast adopters have successfully used the platform to deliver content and build engaged listener audiences. This bunch includes content marketers with podcasts about content marketing. Here are a few of our favorites and ones you should tune in to for insights about content marketing.

This Old Marketing
Content Marketing Institute’s Joe Pulizzi and Robert Rose host a weekly podcast called “This Old Marketing.” The content is great for mid-to-advanced marketers, and the stories each week are chock full of marketing news and opinions—from rants and raves about content campaigns to examples of inspiring marketing efforts. And as a bonus, all of the podcast episodes are transcribed on CMI’s website for a quick read.

What you’ll get out of it: Expert opinions, near real-time marketing news and real-world examples

Episodes to check out:

The GaryVee Audio Experience
The GaryVee Audio Experience is where entrepreneur Gary Vaynerchuk offers up his entire catalog of audio, video, keynote speeches, interviews and so much more, all originally recorded for the podcast experience. Topics cover everything from marketing to entrepreneurship and everything in between, delivered in true Gary Vaynerchuk fashion with lots of personality and the occasional curse word. New episodes are released daily.

What you’ll get out of it: An entertaining perspective of marketing and business applications

Episodes to check out:

Content Inc with Joe Pulizzi
Another audio gem from Joe Pulizzi, Content Inc offers up shorter episodes (about 10 minutes each) on topics ranging from marketing to personal anecdotes about entrepreneurship. Because the episodes are so short, they’re fast, frequently added and easy to digest and learn from.  

What you’ll get out of it: Industry insights, delivered fast and furiously

Episodes to check out:

The Mad Marketing Podcast
Marcus Sheridan is an accidental content marketer who became wildly successful after building a thriving pool business with content alone. He’s now an industry speaker, marketing consultant and go-to expert on all things content, and he uses his podcast “The Mad Marketing Podcast” to connect with listeners on a more intimate level. His episodes are typically just him talking about a content marketing principle and answering questions from listeners.

What you’ll get out of it: No frills, just a transparent conversation about content and marketing

Episodes to check out:

Game Changers
Game Changers is a blog, newsletter and a podcast dedicated to the unique challenges marketing leaders face, and the bold strategies innovators implement to approach them. Positioned as a forum for ideas and insights exchange, Game Changers brings together thought leaders and, well, game changers, to discuss their viewpoints on pushing the status quo.

What you’ll get out of it: In-depth interviews with industry-leading marketers, who share their real life experiences, opinions, and predictions on specific challenges and opportunities that lie ahead

Episodes to check out:

Check out more inspirational stories, opinions and content marketing examples on our blog.


Increase the Effectiveness of Your Content Without Increasing Your Workload

Drive engagement, conversions and ROI with true 1:1 personalization. No integrations required.

We’ll show you how