The Power of Visual Content

by Erica BoyntonContent StrategistSep 8, 2014

Creatives are often taught, “show don’t tell.” However, the process of engaging audiences is about more than just pairing a beautiful image with a few witty words. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. Thanks to the epic success of Pinterest and Instagram, the visual web has become a powerful and necessary tool for content marketers. See why our brains crave images and discover some helpful tools to guide you in creating gorgeous  visual content on the fly without a team of designers and art directors behind you.

Erica is a former agency creative who wears multiple hats as writer, content lead and designer for OneSpot. Follow her on Twitter @boyntonator.