Top Five Sessions for Content & Email Marketers at SXSW Interactive 2018

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SXSW Interactive kicks off in just a few weeks, and digital and technology leaders from around the country are preparing for a packed few days of networking and thought leadership with the industry’s most knowledgable and innovative leaders.

With hundreds of activations and sessions being hosted around Austin, navigating the schedule can be nearly impossible – that’s why we’ve selected the top five sessions for content and email marketers. Check them out below!

Request your invitation for OneSpot Connect SXSW at the renowned Uchiko on Sunday, March 11th!

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AI: Transforming Luxury, Fashion + Beauty
Friday, March 9th from 11:00 am – 12:00 pm
Four Seasons (98 San Jacinto Boulevard), Ballroom CD

From detecting fashion and beauty trends through social media to AI-enabled stylists and personalized chats, artificial intelligence (AI) has become the new customer service for fashion and beauty brands. This panel will explore the future of AI for luxury, fashion and beauty; the panel will also discuss the ethics of AI and the talent and infrastructure necessary to integrate AI into fashion and beauty.

Influencers are the Next Generation of Retailers
Sunday, March 11th from 12:30 pm – 1:30 pm
Four Seasons (98 San Jacinto Boulevard), Ballroom CD

Influencers have gained immense traction in the Digital Age, but the role isn’t a novel concept. Pioneered decades ago by Tupperware parties and Avon’s door-to-door model, these early influencers set the stage for social-media celebrities and influencers in the modern age. But what will the next wave of influencers look like and what will be their impact on shoppers? Hear from fashion and retail experts about the future of influencers and their role in transforming
commerce.

Content Creation in the Age of AI
Monday, March 12th from 5:00 pm – 6:00 pm
JW Marriott (110 E. 2nd Street), Salon H

Francesco Marconi, Media Strategist at the Associated Press and Zohar Dayan, Co-Founder & CEO at Wibbitz, will participate in a discussion around the symbiotic relationship of AI technology and journalism. They will delve into the opportunities and challenges that both media companies and technology providers are currently facing, and discuss how AI will improve efficiency and inspire creativity in producing visual content like video.

Creating a Movement Through User Generated Content
Tuesday, March 13th from 3:30 pm – 4:30 pm
Fairmont, (101 Red River), Congressional B

User Generated Content (UGC) has quickly become a valuable form of marketing, and today’s rich analytics environment means we have more information than ever about how people are reacting to brands and using different platforms. But creating a campaign that leverages UGC across multiple channels—playing to each of their strengths—remains a challenge for many marketers. Join Nat Geo, ONE Campaign, NBCU and the Case Foundation to see how they are creating cross-platform campaigns centered on UGC.

Next-Gen Content Marketing: Reaching Digital Natives
Wednesday, March 14th from 2:00 pm – 3:00 pm
Fairmont, (101 Red River), Congressional C

We live in an age of an endless barrage of media. From streaming content on Netflix, stunning imagery on Pinterest and insightful long form and short form content from innovative brands like Intuit. How can you find your next customers by leveraging this content? How do we measure the effectiveness of this content? What can we expect next? Hear from three brand leaders on how research and insights power content, why camera is the new keyboard and how to create next-level social content.

Heading to SXSW? Message us at events@onespot.com to meet up!

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