Top Five Sessions for Email & Content Marketers at Dreamforce 2017

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Dreamforce kicks off in less than one month, and digital and technology leaders from around the country are preparing for four days of networking and thought leadership with the industry’s most knowledgeable and innovative leaders. With over 2,700+ sessions, navigating the schedule can be nearly impossible—that’s why we’ve selected the top five sessions for content and email marketers.

Going to Dreamforce? Message us at events@onespot.com to meet up!

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Aligning Your Organization Around Customer Experience, Featuring Beachbody
Marketing is now squarely in charge of executing personalized, differentiated customer experiences. Top marketers are beginning to re-align their teams to support these initiatives. Gone are siloed channels. In are cross-channel and cross-functional teams focused awareness, onboarding, engagement and retention. In this session, Beachbody will discuss how they are re-defining themselves to re-define the customer experience.

Wednesday, November 8th
4:00 pm – 4:40 pm
Palace Hotel, Gold Ballroom

Commerce Journey Boost Marketing ROI with 1-to-1 Personalization
Every interaction with shoppers is a chance to build a loyal customer. The modern consumer expects a personalized experience from awareness to the moment of truth and beyond. Come learn five tips to deliver intelligent commerce journeys on every marketing channel.

Wednesday, November 8th
8:00 am – 8:20 am
Palace Hotel, Innovation Theater (Sunset Court)

Consumer Goods Keynote: From Mass Production to Personalization, Featuring Nestlé Waters and L’Oréal
Consumers today are informed, empowered, and inundated with choice. With massive growth in e-commerce, the dominance of Amazon, and virtually limitless digital shelf space, consumer goods companies need to deliver more than a product — they must deliver an experience. In this keynote, learn how consumer goods companies like Nestlé Waters and L’Oréal are redefining the consumer experiences with Salesforce. We’ll explore how consumer goods companies are putting every consumer on a journey, helping them discover products they might like, buy through their preferred channel, and receive personalized offers driven by online and in-store behavior — all powered by AI. You’ll leave this session learning how get started to ensure your brick and mortar presence is effective, your digital channel is optimized, and that consumers connect with your brand and product offering in deeper ways than ever before.

Monday, November 6th
11:30 am – 12:30 pm
InterContinental San Francisco Hotel, Ballroom A-B

Crawl, Walk, Run: A Leading Retailers Path to Personalization at Scale
Delivering personalized 1 to 1 experiences is a challenge for brands of all sizes. But, when you are one of the world’s largest retailers, conquering those challenges is a key factor to ongoing growth and success. With the Salesforce Marketing Cloud, personalization comes in many forms that many customers adapt over time. In this session, one of the nation’s top department stores will share how they are using the Marketing Cloud to transform their digital marketing. They’ll share their strategies and how they overcome challenges to deliver personalization at massive scale.

Tuesday November 7th
8:00 am – 8:40 am
Palace Hotel, Twin Peaks

Email Segmentation and Personalization Best Practices
Reaching the right audience with the right information is the goal of every marketer, but with so many ways to segment and personalize to audiences where do you start? Join Marketing Cloud experts to learn the top tips they have for delivering engaging customer experiences. You’ll also learn how you can take full advantage of the segmentation and personalization features in Marketing Cloud and hear how your marketing peers are generating success in their own campaigns and messages.

Tuesday, November 7th
1:30 pm – 1:50 pm
Palace Hotel, Innovation Theater (Sunset Court)

Personalization Aisle 3! Krogers Path From Ad-Hoc To Personalized Engagement, Featuring Kroger
The grocery industry is changing as new competitors are entering the market. Learn how Kroger has responded to this trend by investing in significant data to better understand their customers and the steps they’ve taken to transition from a batch and blast, one-size-fits all approach to a cross-channel automated marketing strategy that puts them in position to engage in an increasingly personalized way.

Wednesday, November 8th
11:00 am – 11:40 am
Palace Hotel, Twin Peaks

Going to Dreamforce? Message us at events@onespot.com to meet up!