Aclate Announces Acquisition of OneSpot
OneSpot’s individualization capabilities will be a key addition to Aclate’s Customer Engagement Platform
AUSTIN, TX, AUGUST 19, 2019 – Aclate, Inc. announced today the acquisition of OneSpot, the leading Individualization Platform used by global marquee brands.
OneSpot’s Individualization Platform helps brands develop deeper relationships and improve business outcomes by dynamically delivering the most natural, customer-first digital experience at the one-to-one level. Through sophisticated AI technology, OneSpot creates relevant and meaningful interactions, naturally moving buyers along the customer journey by serving up the content, products, offers and actions they are most likely to respond to, in the moment.
Privately funded and based in Austin, Texas, OneSpot is a Forbes Top 100 Brand Publishing Solution, a four-time AlwaysOn Global 250 Winner and a three-time EContent 100 Winner.
With this acquisition, OneSpot becomes part of ESW Capital, under the Aclate family of companies. ESW Capital, one of the largest privately held enterprise software companies in the world, acquires best-of-breed software solutions that possess the potential for further growth through increased investment. OneSpot customers will benefit from Aclate’s shared services, along with its customer success program, a proven method for aligning product development with customer goals.
Chris Miller, General Manager of the Aclate portfolio, will assume the role of CEO for OneSpot.
“We see OneSpot’s individualization capability as a key addition to Aclate’s customer engagement platform,” Chris Miller said. “Individualized customer experiences are the key to highly engaged customers, and OneSpot is at the forefront of this market shift from rules-driven marketing and basic segmentation to true individualization.”
“OneSpot has been laser-focused on enabling brands to seamlessly deliver a customer-first experience through individualization,” says Steve Sachs, who after assisting with the transition will be departing as CEO of OneSpot. “Our customers can look forward to benefiting from Aclate’s immense resources and proven methodology to align product innovation directly with customer goals.”
OneSpot is the leading Individualization Platform that enables brands to deepen relationships and improve business outcomes by seamlessly delivering a customer-first experience, naturally moving buyers along the customer journey. Through best-in-class individualization AI technology, OneSpot continuously monitors each individual’s behavior to understand their interests and intent and to learn which content, products, offers or actions they are most likely to respond to—in the moment—with minimal effort and no ongoing maintenance. For more information, please visit www.onespot.com.
Aclate acquires companies that offer proven, and often mission-critical, software solutions. Taking advantage of shared support services to handle day-to-day operations, brands under the Aclate portfolio are freed up to focus on the customer side of the business. Effective product investments, marketing, and customer interactions allow Aclate companies to achieve the highest levels of customer success. Aclate is headquartered in Austin, Texas, with team members across the globe. For more information, please visit www.aclate.com.