Brands today produce and promote more editorial content than ever in hopes of grabbing their audience’s attention, facilitating engagement and driving qualified demand.
However, being successful with content marketing is harder today because of consumers’ increasing expectations for more relevance from brands and less one-size-fits-all marketing. When 45% of consumers will not spend time with branded content that’s irrelevant and 88% say personally relevant content improves how they feel about a brand, marketers today face a personalization imperative for content marketing that cannot be ignored.
OneSpot leverages machine learning and natural language processing to increase brand engagement and content consumption with every individual through always on, personally unique content experiences across the online journey. We help marketers solve the challenge of delivering the most relevant content to people when and where they need it. As each web visitor or email subscriber interacts with the brand, OneSpot’s machine powered algorithms are working behind the scenes to analyze a brand’s content assets automatically. The platform instantly surfaces the best content for each visitor and email subscriber based on the deep analysis of data, as well as real-time trends and visitor activity to best meet that individual’s needs.
Fortune 2,000 customers including Nestlé, IBM, Whole Foods Market, L’Oréal and Delta Faucet rely on OneSpot to build strong content-based relationships and drive quantifiable business results such as brand lift, sales, and consumer action taken. Privately funded and based in Austin, Texas, OneSpot is a Forbes Top 100 Brand Publishing Solution, a three-time AlwaysOn Global 250 Winner and a three-time EContent 100 Winner.