Today’s leading brands are focused on developing a relationship with their audience. They are spending energy creating content designed to educate and influence individuals as they move along the buyer’s journey, and significant budget driving their audience to owned properties where they can engage with that content. But, what happens when they get there?
Studies have shown that people not only won’t engage with content that isn’t personally relevant to them, but that the experience actually leaves a lasting negative impression. In fact, 63% of consumers say they’d consider ending a relationship with a brand that delivered irrelevant content to them and 59% of email unsubscribers cite content irrelevance as their key issue with brand emails. Irrelevant content experiences are costing companies more than wasted time and money—they’re costing them customers.
The solution is simple. Brands need to individualize the content experience across channels to effectively engage their audience in a meaningful way. OneSpot is the leading marketing technology company that delivers content individualization in a scalable and sustainable way to deepen brands’ relationships with their audience. Our machine learning-based technology automates individualization, making it easy for brands to transition from the plateau of segmentation to an ever-evolving one-to-one content experience. OneSpot customers benefit from increased content engagement with minimal effort and no ongoing maintenance. Lifts in engaged pageviews, engaged time, and click-to-open rates means a brand’s ability to influence individuals’ decision-making at key times along the customer journey is improved. Highly engaged consumers are more likely to take desired actions, like clicking on a “buy now” button or signing up for an email newsletter, and have stronger brand preference.
OneSpot’s sophisticated technology and best-in-class managed services are used by customers including Nestlé, L’Oréal, Unilever, Ally Financial, USAA, Under Armour, Campbell’s and other leading marketers. Privately funded and based in Austin and New York City, OneSpot is a Forbes Top 100 Brand Publishing Solution, a three-time AlwaysOn Global 250 Winner and a four-time EContent 100 Winner.