Brands must take action and digitally reinvent themselves in order to remain relevant for the continuously evolving preferences of their audience. But how?
White Papers & Strategy Guides
OneSpot and The Relevancy Group surveyed 350 U.S. marketing executives to better understand the impact of personalization in email marketing.
We reviewed all the latest research on content personalization to nail down the real risks and rewards for content marketing teams.
Times have changed, and the majority of consumers expect personalized digital experiences across every screen. How will you deliver on that expectation?
We surveyed 1,500+ consumers to better understand the impact of personalization on their attitudes, preferences and expectations when it comes to content marketing.
From recipes rankings to real brand examples, this report gives food and CPG marketers key insights for cooking up content marketing success.
Few terms have been more misused than "email personalization." Learn the factors that contribute to the lack of true 1:1 email personalization.
Innovative email marketers are moving away from the basic segmentation approaches of the past and toward the individually relevant experiences that consumers expect.
IBM Security is a powerhouse in digital security, but how does an enterprise technology brand build a deeper relationship with its audience that…
Avocados From Mexico uses content marketing to extend the impact of major campaigns and reinforce its position as the authority on avocados information.
Delta Faucet is a 60-year plumbing industry innovator and was seeking to be the go-to resource for information and advice in their category.
Content is great for turning awareness into action, but getting consumers to engage and convert is never easy. That’s why it’s important to…
Brand storytelling is big – and getting bigger. As we’re all geeky about the content, stories and ideas that brands publish we thought…
Here's a data-driven look at 1,500+ consumers' attitudes, preferences and expectations for content marketing personalization:
Check out the infographic for insight on how personalized content leads to real content marketing ROI:
Here's a data-driven look at how personalization is changing the way organizations think about reaching consumers.
Views of food-related content and social activity (likes, comments, and shares) have skyrocketed, according to recent Google research. And although half of us…
It’s easy to lose focus on one of the most integral components of successful content marketing: people.
With the 4th of July upon us we decided to take a patriotic look at content marketing strategy in our latest infographic. By…