OneSpot and The Relevancy Group surveyed 350 U.S. marketing executives to better understand the impact of personalization in email marketing.
White Papers & Strategy Guides
We reviewed all the latest research on content personalization to nail down the real risks and rewards for content marketing teams.
Times have changed, and the majority of consumers expect personalized digital experiences across every screen. How will you deliver on that expectation?
We surveyed 1,500+ consumers to better understand the impact of personalization on their attitudes, preferences and expectations when it comes to content marketing.
From recipes rankings to real brand examples, this report gives food and CPG marketers key insights for cooking up content marketing success.
Few terms have been more misused than "email personalization." Learn the factors that contribute to the lack of true 1:1 email personalization.
Innovative email marketers are moving away from the basic segmentation approaches of the past and toward the individually relevant experiences that consumers expect.
Explore what content distribution 2.0 looks like and get a new set of KPIs brands should use when measuring their content marketing efforts.
Avocados From Mexico uses content marketing to extend the impact of major campaigns and reinforce its position as the authority on avocados information.
Delta Faucet is a 60-year plumbing industry innovator and was seeking to be the go-to resource for information and advice in their category.
Intel is consistently recognized for their innovative and compelling branded content. They wanted to launch a new section of their resource hub devoted…
As content marketing and brand publishing have grown by leaps and bounds, how can brands ensure a personalized experience that's relevant and meaningful to every consumer? Now more…
Here's a data-driven look at 1,500+ consumers' attitudes, preferences and expectations for content marketing personalization:
Check out the infographic for insight on how personalized content leads to real content marketing ROI:
Here's a data-driven look at how personalization is changing the way organizations think about reaching consumers.
Views of food-related content and social activity (likes, comments, and shares) have skyrocketed, according to recent Google research. And although half of us…
It’s easy to lose focus on one of the most integral components of successful content marketing: people.
With the 4th of July upon us we decided to take a patriotic look at content marketing strategy in our latest infographic. By…
Embraced by brands and marketing professionals around the world, content marketing continues to capture budget and priority in the marketing mix. But there’s…