Truth, Lies, and Personalization: What Keeps CMOs Up at Night
In interviews with 10 leading CMOs, OneSpot was able to better understand the reasons why marketers are pursuing personalization, the capabilities they desire,…
Read MoreWhite Papers & Strategy Guides
How to Master Individualization to Delight Your Customers
Brands are using content to connect with, educate, and influence their audience, but individuals’ needs and interests are as unique as their fingerprints.…
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Report: The Email Individualization Imperative
OneSpot and The Relevancy Group surveyed over 400 U.S. marketing executives to examine their understanding and usage of machine learning for email personalization.
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Content Marketing Beauty Lookbook
Brands must take action and digitally reinvent themselves in order to remain relevant for the continuously evolving preferences of their audience. But how?
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Report: Return on Email Personalization
OneSpot and The Relevancy Group surveyed 350 U.S. marketing executives to better understand the impact of personalization in email marketing.
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Content Personalization
Fact Pack
We reviewed all the latest research on content personalization to nail down the real risks and rewards for content marketing teams.
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Report: The Personalization Imperative for Content Marketing
We surveyed 1,500+ consumers to better understand the impact of personalization on their attitudes, preferences and expectations when it comes to content marketing.
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The State of Food Content Marketing Report
From recipes rankings to real brand examples, this report gives food and CPG marketers key insights for cooking up content marketing success.
Read MoreCase Studies
Campbell’s Case Study
Campbell’s understanding of their consumer was changing at an unprecedented rate and their team was looking to transform their digital marketing capabilities to…
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Avocados From Mexico Case Study
Avocados From Mexico uses content marketing to extend the impact of major campaigns and reinforce its position as the authority on avocados information.
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Delta Faucet Case Study
Delta Faucet is a 60-year plumbing industry innovator and was seeking to be the go-to resource for information and advice in their category.
Read MoreWebinars
Webinar: The Email Individualization Imperative
Today, largely due to advances in the application of AI and machine learning technology in email, marketers can now leverage customer, contextual, and…
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Webinar: The Evolution of Individualization & How to Get Started
Today’s consumers demand individualized experiences across every touchpoint, and content is playing an increasingly crucial role in how brands and publishers deliver on…
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Video: Artificial Intelligence + Your Email Marketing Program
Artificial intelligence, or “AI,” is on every digital marketer's lips these days. But what does AI even mean, especially for email marketers?
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Webinar: Elevate Your Email Engagement with Individualization
Email continues to prove itself as a critical component of every content marketing strategy, and email revenue is up once again YoY. There…
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Webinar: Supercharge your Content Marketing with Personalization
Personalization drives results. Marketers that deliver personalized experiences see double digit returns in engagement and campaign performance.
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Webinar: How to Increase Engagement with Personalization
Content is great for turning awareness into action, but getting consumers to engage and convert is never easy. That’s why it’s important to…
Read MoreInfographics
The Science of Storytelling
Brand storytelling is big – and getting bigger. As we’re all geeky about the content, stories and ideas that brands publish we thought…
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The Personalization Imperative for Content Marketing
Here's a data-driven look at 1,500+ consumers' attitudes, preferences and expectations for content marketing personalization:
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The Business Case for Personalizing Your Content Marketing
Check out the infographic for insight on how personalized content leads to real content marketing ROI:
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Content Marketing: Why You Should Make It Personal
Here's a data-driven look at how personalization is changing the way organizations think about reaching consumers.
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The Recipes for Content Marketing Success
Views of food-related content and social activity (likes, comments, and shares) have skyrocketed, according to recent Google research. And although half of us…
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The Human Factor in Content
It’s easy to lose focus on one of the most integral components of successful content marketing: people.
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Content For The People, By The People
With the 4th of July upon us we decided to take a patriotic look at content marketing strategy in our latest infographic. By…
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The Great Divide in Content Marketing
Embraced by brands and marketing professionals around the world, content marketing continues to capture budget and priority in the marketing mix. But there’s…
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