Case Study

Campbell’s Increases Active Content Users by 34% With OneSpot

How Individualization Helped Transform a 150-Year-Old Soup Brand

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In This Case Study

Campbell’s Kitchen, a website that features recipes from Campbell’s product portfolio, had a large audience. However, engagement was declining. The company wanted to create an experience that would encourage people to spend more time browsing the site

Thanks to OneSpot, the team can create unique content experiences for every visitor on their homepage, recipe pages, product pages and in weekly newsletters. Now, Campbell’s is building better relationships with their audience and making smarter decisions about where to invest in new content development

With OneSpot, Campbell’s achieved:

  • 34% increase in active content user
  • 21% boost in engaged page view
  • 19% extension in engaged time on pag
  • Overall improvement in content strategy

See How Campbell’s Gave Every Customer an Individualized Content Experience


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