EXECUTIVE MARKETING BRIEF
Truth, Lies, and Personalization: What Keeps CMOs Up at Night
There has been a significant uptick in marketers’ efforts to prepare and deliver more personalized messages and experiences across all channels. In interviews with 10 leading CMOs, OneSpot was able to better understand:
- The reasons why CMOs are pursuing personalization and the desire to build deeper relationships
- What CMOs need to succeed with personalization and the hunger for first-party data
- The challenges CMOs face across infrastructure, resources, technology, regulatory, content, processes, and the ability to measure ROI
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