Content for the People, By the People
With the 4th of July upon us we decided to take a patriotic look at content marketing strategy in our latest infographic. By democratizing content creation, brands have the opportunity not just to create more content, but to create more audience-centric marketing that’s far more likely to resonate and stimulate authentic engagement.
Declaring independence from monolithic, one-way marketing is a courageous task. But the rewards of cultivating co-creation in your marketing efforts are best summed up in this stat from the infographic: 64% of consumers are “highly likely” to buy what they help create. So go boldly forth marketers – and let your digital constituents help you create your next star spangled banner ads and home (page) of the brave!