CASE STUDY

Delta Faucet

Leading Faucet Brand Drives Consumer Engagement and Action through Personalization

Delta Faucet is a 60-year-old plumbing industry innovator that faced a challenge familiar to many brands today: How does a brand become the go-to resource for information and advice in their category in a digital world where consumers increasingly expect relevant touch points from brands?

The Delta Faucet team partnered with OneSpot to deliver an individually relevant content marketing experience to its audience across digital channels.

Key Results:

  • 4X more content consumed through personalization
  • 4X more clicks on CTAs like “Where to Buy”
  • 49% increase in article pageviews per visitor
  • 45% of paid media visitors read at least 40 seconds of the content delivered
  • 37% of visitors viewed multiple pageviews in their session

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