How to Increase Engagement with Personalization
Content is great for turning awareness into action, but getting consumers to engage and convert is never easy.
That’s why it’s important to develop a strategic content plan that outlines how you can deliver quality content to the right person in the right place at the right time. Watch the webinar on-demand as OneSpot and Contently explore how Avocados From Mexico used personas and personalization to increase site traffic and user engagement.
In this webinar, you’ll learn:
- The difference between content segmentation and content personalization (and how they work together)
- How to organize prospective buyers and serve them the right content based on need, preference, and behavior
- Ways to connect buyers with content on a one-to-one level to maximize engagement