Views of food-related content and social activity (likes, comments, and shares) have skyrocketed, according to recent Google research. And although half of us watch cooking videos on YouTube, Millennials watch 30% more than any other demographic.
Though Millennials enjoy cooking as much as they like eating, 31% of them admitted that choosing what to make is their least favorite part. No wonder YouTube searches for “best recipes” are up 48% year over year.
To better understand the meal ideas people are looking for, we analyzed the behavior of more than 2 million visitors to recipe sites, reviewing over 426,000 hours of content interaction.
In doing so, we uncovered the dishes—and even the ingredients—people favored most.
Here’s what content marketers should be serving up: