The Email Individualization Imperative
OneSpot and The Relevancy Group surveyed over 400 U.S. marketing executives to examine their understanding and usage of machine learning for email personalization.
Read the report today for data-driven insights on how email marketers can use machine learning to advance email personalization beyond traditional segmentation. Key takeaways:
- Email response rates are on a three-year upward trend due to senders implementing more personalized and relevant email campaigns
- 97% of marketers are confident machine learning — a powerful subset of artificial intelligence — can personalize content to individual interests and improve the customer experience
- 70% of marketers would reallocate over 36 hours a week to strategic initiatives if they eliminated manual processes by using machine learning
- Top concerns about implementing machine learning to drive individualized content in emails include implementation/training and switching/adding a new platform
Download the Email Individualization Imperative Report today!