The Return on Email Personalization
OneSpot and The Relevancy Group surveyed 350 U.S. marketing executives to better understand the impact of personalization in email marketing.
Read the report today for data-driven insights on how marketers are capitalizing on email as a meaningful component of their overall business, including the effectiveness of email personalization. Key takeaways:
- Revenue contribution from email marketing is up 18 percent year-over-year.
- Email personalization is deemed highly effective by a wide majority of marketers.
- Brands that leverage personalization in their email programs enjoy higher order values, conversion rates, and open and click-through rates.
- Many marketers struggle to bridge organizational silos and are challenged with getting C-level buy-in, which is necessary to implement personalization efforts.
Download the Return on Email Personalization Report today!