Artificial Intelligence and Your Email Marketing Program

Artificial intelligence, or “AI,” is on every digital marketer’s lips these days.

AI is the new cool kid on the block that seems to promise easy-to-access levels of innovation. But what does AI even mean, especially for email marketers? How do you effectively apply it to your programs to make an actual impact?

Don’t worry, you are not alone in asking these questions. That’s why we brought in two industry experts to walk us through how email marketers are really using AI.

In this video, you’ll learn:

• The definition of AI
• How AI is being applied in email marketing today
• What the future holds for AI

Watch this episode to learn what AI is, what resources are currently available to help you apply AI to your email program, and what Martech evolutions in AI to keep an eye out for in the future.