OneSpot and The Relevancy Group surveyed over 400 U.S. marketing executives to examine their understanding and usage of machine learning for email personalization.Read the report today for data-driven insights on how email marketers can use machine learning to advance email personalization beyond traditional segmentation. Key takeaways:
- Email response rates are on a three-year upward trend due to senders implementing more personalized and relevant email campaigns
- 97% of marketers are confident machine learning — a powerful subset of artificial intelligence — can personalize content to individual interests and improve the customer experience
- 70% of marketers would reallocate over 36 hours a week to strategic initiatives if they eliminated manual processes by using machine learning
- Top concerns about implementing machine learning to drive individualized content in emails include implementation/training and switching/adding a new platform
Download the Email Individualization Imperative Report today!