OneSpot and The Relevancy Group surveyed 350 U.S. marketing executives to better understand the impact of personalization in email marketing.
Read the report today for data-driven insights on how marketers are capitalizing on email as a meaningful component of their overall business, including the effectiveness of email personalization. Key takeaways:
- Revenue contribution from email marketing is up 18 percent year-over-year.
- Email personalization is deemed highly effective by a wide majority of marketers.
- Brands that leverage personalization in their email programs enjoy higher order values, conversion rates, and open and click-through rates.
- Many marketers struggle to bridge organizational silos and are challenged with getting C-level buy-in, which is necessary to implement personalization efforts.
Download the Return on Email Personalization Report today!