White Paper

The Return on Email Personalization

See Why Email Marketing is Such a Great Bang for Your Buck

Download the Report

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OneSpot and The Relevancy Group surveyed 350 U.S. marketing executives to better understand the impact of personalization in email marketing.

Read the report today for data-driven insights on how marketers are capitalizing on email as a meaningful component of their overall business, including the effectiveness of email personalization. Key takeaways:

  • Revenue contribution from email marketing is up 18 percent year-over-year.
  • Email personalization is deemed highly effective by a wide majority of marketers.
  • Brands that leverage personalization in their email programs enjoy higher order values, conversion rates, and open and click-through rates.
  • Many marketers struggle to bridge organizational silos and are challenged with getting C-level buy-in, which is necessary to implement personalization efforts.

Download the Return on Email Personalization Report today!

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