Get Smarter on Content Performance
5% of published content garners
90% of all audience engagement
- Harvard Business Review
Don't waste your content investment. Get greater insight to content performance so you can focus time, energy, and budget on what's working, and improve the effectiveness of your content.
"OneSpot's Active Content Intelligence opened our eyes to a new, objective way of defining content performance that enabled us to refine our strategic focus, and make smarter decisions about where to invest in future content development."
James Gilbert, Director of Personalization
Campbells Soup Company & CRM
Make More Strategic
Go beyond traditional website metrics, like pageviews and sessions, with insight to real-time content performance and audience engagement, as well as content and topic quality scores so you can make more informed content decisions.
Break Down Content Measurement Silos
Get a clear and comprehensive picture of content performance. OneSpot's Active Content Intelligence solution brings together disparate data sets to enable meaningful content performance assessment that doesn’t rely on manual tagging.
Focus Content Investments
on What’s Working
Our sophisticated approach to individualization eliminates the need to create and maintain complicated, manually-programmed content journeys that fail to deliver truly individualized visitor experiences.
A Comprehensive Content Intelligence Solution
Get access to a variety of content performance metrics, including the ability to:
Easily identify top performing content and topics with additional insight to interest by geographic region
Understand content performance differences by audience type and traffic source
Perform at-a-glance content audits by topic or subtopic
Benefit from a deeper data dive led by our Strategic Consultants and delivered on a quarterly basis to your team.
Get answers to questions like:
What are ideal content characteristics for driving deeper engagement?
What content is successfully driving conversions and why?
What emerging topics should we invest more in?
Strategic Consulting Leadership
David Brown, Chief Strategy Officer
As former Executive Vice President at MXM, an agency commonly referred to as the "inventor of content marketing", David provided content strategy counsel to major brands in the insurance banking, automotive, media, consumer packaging goods, and retail sectors.
See the OneSpot platform in action
Learn more about how you can build deeper relationships with your audience by individualizing your brand’s customer experience.