Turn Every Email Subscriber
Into a Segment of One
Your audience is made up of unique people, not profiles or segments. When 74% of consumers feel frustrated when content doesn't relate to their interest, email marketers must move beyond broad segmentation to achieve true personalization — a practice we call Individualization.
Meet InBox, a product within OneSpot’s Individualization Platform that uses
Machine Learning to identify and deliver the most optimal pieces of content
to each individual email subscriber through your ESP.
Deliver Individualized Content
InBox instantly analyzes all of your brand’s content and curates the most relevant experience for each subscriber based on multiple signals, such as user behavior, content consumption history and real-time trends.
Boost Email Performance and Operational Efficiency
Based on a topic or theme selected for each mailing, InBox delivers endless content combinations without the need for manual tagging or segmentation. Newly published content is immediately incorporated, evergreen content is recirculated based on relevance, and your team can send more frequent emails with ease.
Gain Crucial Insights
Along with InBox, OneSpot customers can utilize the Insights dashboard to uncover content characteristics that correlate to audience engagement, effectively removing the guesswork from future content investment decisions.
Seamlessly integrates with all major ESPs and MAPs including:
"OneSpot InBox instantly transformed our email program from a ‘one size fits all’ strategy, to a true 1:1 personalized experience for customers. We are seeing a consistent 25% lift in click-to-open rates, and customers are engaging longer with our content once onsite. OneSpot has been able to help our team dramatically reduce the time it takes to curate and setup content for our newsletters from days to minutes."
Fortune 500 Retailer, Global Director, Digital CRM
See OneSpot Inbox in action
See how OneSpot InBox can help you deliver an individualized
content experience for each email subscriber.