OneSpot Strategic Services

“The majority of marketers believe the future of marketing is based on content. The same majority report that they do not have a documented content strategy”

- ANA

OneSpot’s Strategic Services team helps Fortune 500 brands establish highly effective strategies around personalization and content, with quantifiable approaches across people, processes and platforms. Through a holistic technology and services approach, OneSpot enables marketers to secure a measurable return on personalization (ROP) through deeper content engagement.

How We Help

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Success factors

From a detailed assessment of your current approach to content, we will define and prioritize the success factors that deserve attention to achieve greater success.

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Content analytics (from reactive to predictive)

From reactive to predictive analytics, we’ll incorporate an advanced measurement approach and testing methodology to inform and improve your content marketing strategy.

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Road-mapping

From aligning on a strategic vision to identifying audience insights to operations and infrastructure planning, our team of experts will ensure that you’ve got the framework in place to fuel your content marketing efforts and to find success.

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Customer journey maps

To create great customer experiences, brands must meet the needs of customers across every touchpoint of their journey -- and content’s role throughout that journey is more important than ever. From awareness to consideration through purchase and loyalty, our strategy team develops impactful customer journey maps to guide your content programs.

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Content strategy

We’ll gain a solid understanding of your current content strategy, assess its performance and identify opportunities to move from a static document to a dynamic approach that will constantly improve the way it meets your audience's needs, and find great returns for your business.

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Technology assessment

With the proliferation of marketing technology vendors and agency partners, it is impossible to keep up. That’s where we come in. We’ll rigorously assess your current tech stack and agency bench and provide strategic recommendations to fill the gaps and achieve your goals.

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Training and development

Our team of content marketing experts will arm your organization with the information and training you need to execute, improve and measure your content marketing programs.

"Chief Marketing Officers are bringing content operations in-house but often lack a defined strategy for how they will achieve scale and measure success. This is where OneSpot can not only give marketers the tools, but also share the knowledge and guidance needed to hone, accelerate and align their content marketing efforts with business goals and benchmarks for success."

David Brown, Chief Strategy Officer, OneSpot

Leadership

David Brown

Chief Strategy Officer

Most recently, David was head of The Content Catalysts, providing content strategy counsel to major brands in the insurance, banking, automotive, media, consumer packaged goods and retail sectors. He was Executive Vice President and Leader at MXM (Meredith Xcelerated Marketing), which Harvard’s Nieman Lab called "the inventor of content marketing." Before MXM Brown, was CEO of Highway One and a Managing Director at OgilvyOne.

Steve Sachs

Chief Executive Officer

Previously, Steve was Executive Vice President, Consumer Marketing and Sales at the Time Inc. division of Time Warner. As Time Inc.’s chief consumer marketing officer, he had p&l responsibility for consumer revenue of 22 U.S. brands and led consumer digital strategy and distribution. Prior to that role, Steve was the President of the Time Inc. Lifestyle Group, which includes Real Simple, Cooking Light, MyRecipes and 5 other brands. Prior to that position, Steve was President of Real Simple, where he led the launch of the tv series Real Simple. Real Life. on TLC, as well as Real Simple-branded products sold at Target and Bed Bath and Beyond.

Learn more about OneSpot Strategic Services

Looking to establish effective strategies around content?