Thanksgiving is behind us, and that means consumers are hunkering down for the holidays—shopping, family gatherings, and setting resolutions for the new year. As marketers, we’re executing those holiday campaigns and delivering individualized content experiences to engage and build loyal customers that we nurture into the holidays and beyond.
With 2018 coming to a close, we’re reflecting on the research, learnings and insights we’ve taken from brands and industry experts on the value of individualization and how brands are leveraging machine learning to deliver content that drives results. Going into the final leg of the holiday season, we’re excited to share with you our ultimate gift guide for marketers—our top resources and blog posts on personalization and individualization to help you kick off your strategy into the new year.
Tools & Artificial Intelligence
Content Marketing Maturity Index – Before building out a content marketing strategy, it’s a best practice to first fully understand where your organization sits on the Content Marketing Maturity Index. Use this matrix to evaluate where you are and what you need to do to move further up the index to truly master an individualized content marketing strategy.
Personalization Software Solutions: When to Build vs. Buy – Most enterprise companies have budget, resources and technical talent in-house to build software. But should they? Read our build vs. buy guide to determine if it makes sense for your business to build or buy personalization software, regardless of whether or not your organization has the resources to technically build the solution you’re after.
Artificial Intelligence Use Cases for Content Personalization – Studies indicate that technology will become the standard best practice for organizations trying to scale and evolve their personalization programs to meet the demands of the modern consumer. Check out this post for a few ways that machine learning AI technologies can enhance the customer experience to enable content personalization at scale.
How Automation Removes Obstacles to Email Personalization – As more teams invest in email personalization, technology can help remove obstacles and drastically enhance email personalization efforts through automation. Check out this post for some examples of how you increase efficiency and scale email individualization efforts through automation.
Announcing Active Content Intelligence – To make more effective decisions on future content strategy development plans, marketers need to understand how content influences a customer action. Each piece of content has a set of unique characteristics that contribute to its performance. Active Content Intelligence helps marketers understand those characteristics at both the page and topic level. Learn more about OneSpot’s new approach to give marketers insights on audience engagement and conversion across content themes, topics, types and sources.
Individualization Strategy Guides and Best Practices
The Game Changer’s Guide to Individualizing Content Experiences – With ever-changing consumer expectations and technology barriers, the rise of individualization can seem like another a new challenge in an already noisy martech landscape.The Game Changer’s Guide to Individualizing Content Experiences can help you on your individualization journey. After reading, you’ll walk away with actionable steps for establishing a strong foundation for individualization for your business.
5 Steps to Align Content Individualization with Your Business Priorities – There’s no denying the benefits of delivering individualized content experiences. But even with ROI like customer engagement, loyalty and revenue on the line, many companies are still struggling to get a handle on content marketing, personalization and individualization. We believe the problem is that 36% of companies lack a content strategy. To help you get your strategy off to the right start in 2019, this blog shares five steps to follow.
The Art of Roadmapping Your Content Marketing Strategy – Content marketing is a long game, which is why establishing a roadmap is one of the top success factors for a content marketing strategy. We’ve helped many clients through this process, from defining marketing priorities across audiences to planning for resource investments to operationalizing and scaling. To help you start thinking about your three-year roadmap, this blog post provides an overview of the top areas to allow you strategize and document your content marketing priorities and milestones.
New Individualization Research
Report: The Email Individualization Imperative – Many marketers are picking up on the benefits of email personalization solutions driven by machine learning. This cognitive layer allows machines to take on the more time-consuming marketing tasks at scale. We wanted to learn more about how executive marketers perceive and understand machine learning and artificial intelligence as it pertains to email marketing for scalability and more. We surveyed 400 US marketing leaders and compiled the key insights in our latest report called The Email Individualization Imperative.
Get a demo of OneSpot’s Individualization Platform to explore how you can personalize content-driven experiences across digital channels. Or contact us about our strategic services to discover how we can help you further your content programs.
Marissa leads marketing at OneSpot.